TubeMogul.com is a Berkeley, Calif. based company that provides a video analytics service.  TubeMogul has technology that can monitor the frequency of videos being watched on the Internet.  This would be a great tool for those who randomly become stars on YouTube like that guy that was crying about Britney Spears and of course, LonelyGirl15 producers.  The company has raised seed capital funding from NetService Ventures Group recently.

Current users of TubeMogul includes indie content producers, media companies, advertising companies, record labels, film studios, etc.  The company was founded in 2006 by a group of Univ. of Calif. Berkeley students.  The founders of TubeMogul are Brett Wilson and John Hughes.  The advisors of the company include David Toth, co-founder of Net Ratings and Brad Ramsey, a VP at Yahoo!  Some of TubeMogul’s partners include TechPresident, AOL Video, Revver, Metacafe, and Salesforce.com.

The financial details were undisclosed.  For TubeMogul updates, refer to their blog at: http://www.tubemogul.com/blog/.

Information Source:
[1] alarm:clock - Video Analytics’ TubeMogul Raises Seed

VantagePoint Venture Partners believes that neighborhood social events are so crucial that they decided to shell out $7 million to Zvents in series A funding. Not only did Vantage Venture Partners participate, but so did Red Rock Ventures and NetService Ventures Group.

What will Zvents do with their newly bloated bank account? Increasing staff and increase geographic accessibility, of course. As part of the new arrangement there will also be newly added staff members which include: David Carlick of VantagePoint Venture Partners, Laura Brege of Red Rock Ventures. Current board members include Paul Martino, the CEO of Aggregate Knowledge, Richard Melmon, managing partner of NetService Ventures, and Ethan Stock, the CEO of Zvents. Zvents revenue source includes local advertisements for local businesses, similar to Facebook’s college-specific advertising.

“Local is a huge growth area on the Internet today, for both relevant content and targeted advertising,” stated David Carlick, a Managing Director of VantagePoint Venture Partners. “Zvents’ search, content, and advertising solutions are enormously valuable to media firms looking for ways to become more relevant to their audience, and better monetize their content.”

VantagePoint Venture Partners have also been an investor of MySpace in the past, a social networking website that also promotes the usage of local event management. I cannot tell you how many events that I have been invited to in the Ann Arbor/Ypsilanti area by simply stating that this is my geographical location in my MySpace profile.

Clearly local event management is a hot topic in the world of Web 2.0. As the new features are added post-investment on Zvest, I’ll ensure to perform a more fully in-depth review on Zvest.

[Article source: VentureBeat]