Tag Archives: New Media Strategies
How A Single Tweet From Scott Bartosiewicz Costed Chrysler As A Client [UPDATED]
Earlier this month, Chrysler fired their social media firm New Media Strategies because a tweet was sent out on behalf of the company that said “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king [edited] drive.” This tweet was accidentally sent out by 28-year old Ferndale, Michigan resident Scott Bartosiewicz, who used TweetDeck as his default Twitter client.
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Chrysler Fires Social Media Company New Media Strategies After Explicit Tweet
@ChryslerAutos has fired New Media Strategies, their social media representative company, for sending out an explicit tweet. “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king [edited] drive,” said a tweet from the ChryslerAutos account on accident. That tweet has been deleted. The New Media Strategies employee intended to send the tweet from her own account.
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Categories Chrysler, Ed Garsten, New Media Strategies
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