Gather.com, a news website run by freelancers has raised $2.4 million in funding. Every month, Gather.com freelancers write over 8,000 articles. They receive about 7 million visitors per month. The company plans to use the funding to create an on-demand platform for publishers in a model that is similar to Demand Media. Gather currently works with writers that submit content and share revenue based on pageviews and engagement.