Tag Archives: Nielsen
REPORT: Smartphones Are Half Of Mobile Phones In The U.S.
According to Nielsen about half of U.S. mobile subscribers now have smartphones as of February 2012. This is an increase of 38% over the last year (February 2011). Only 36% of mobile subscribers owned smartphones. Android continues to lead the smartphone market in the U.S. with 48% of smartphone owners. iPhone has 32.1% market-share and BlackBerry represents an 11.6% market-share. [Nielsen]
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Nielsen Introduces Concept Of Generation C (18-34) Being The Most Connected
People that are of Generation C are known as being born sometime between the launch of the VCR and the commercialization of the Internet. Americans that are between the ages of 18-34 such as myself are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group is dubbed as “Generation C” by Nielsen. They are taking new levels, new devices, and new experiences like no other age group.
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Categories Infographics, Nielsen
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Mobile Data Use Among Teenagers Tripled In The Last Year [STUDY]
Nielsen has conducted a study about data usage by teenagers in the U.S., which is leading them to talk on the phone less than before. U.S. teenagers have been sending out text messages more than any other demographics. Nielsen coined these changes as being a “mobile data tsunami.”
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Nielsen Teams with Facebook for Online Campaign Ratings
Yesterday Nielsen launched a new product called Online Campaign Ratings, designed to measure online ads the same way the company measures television campaigns. OCR works via an exclusive partnership with Facebook that turns Facebook activity into Nielsen’s metrics. GigaOM notes that the program does respect users’ privacy, and records the gender, age bracket and location of users who view the Nielsen OCR ads but leaves the rest of your data safely in un-gathered anonymity.
Categories Facebook, Nielsen, Online Campaign Rating System
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Facebook Plans a Feed Full of Ads
Facebook is planning to force unavoidable ads into users’ news feeds, without an option to hide them. The Wall Street Journal reports that Facebook plans to unfilter the feed, which will alleviate what one ad exec calls “wasted potential” but most users would call uncluttered social networking. Facebook has created the Online Campaign Rating System with Nielsen to use demographic information to create more targeted ads. There is no information on when exactly this change will occur. [WSJ via The Atlantic Wire]
Categories Facebook, Nielsen, Online Campaign Rating System
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Android is Top Smartphone OS but Apple is Top Manufacturer
New data from Nielsen shows that Android rules the OS market with 39% of the smartphone market, but that Apple is currently the #1 smartphone manufacturer, selling 28% of the devices. Struggling RIM’s BlackBerry OS only accounts for 20% of the market, and Windows Mobile comes in at a paltry 9%. [Nielsen]
Categories Android, Apple Inc., BlackBerry, Microsoft Windows Mobile, Nielsen, RIM
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About 50% Of Netflix’s Streaming Viewers Are From Game Consoles
According to Nielsen, half of the viewers on Netflix, Inc. (NASDAQ:NFLX) are coming from game consoles. This shows that game consoles are becoming a major source of entertainment. The number one console for Netflix users is the Nintendo Wii. Below is a chart from Nielsen:
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Categories Netflix, Nielsen, Nintendo Wii
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Smartphone Popularity Grows to 38% of Current Mobile Phone Owners
Nielsenwire reports that Nielsen’s recent survey showed that 38% of mobile customers now own smartphones. Of those who purchased a new mobile phone in the past three months, 55% bought smartphones. The data indicates a definite trend toward smartphone purchases. Nielsen’s May survey also shows that most smartphone buyers get Android devices, but that iPhones have shown a greater growth in buyers recently. How long until smartphones are the majority? It could happen very soon, going by these statistics.
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Nielsen: Tablets Are Often Used When Watching TV and E-Readers While In Bed
The Nielsen Company recently did some research about when e-readers, tablets, and smartphones are being used. Nielsen surveyed 12,000 people. About 70% of tablet owners and 68% of smartphone owners use their devices while watching TV. About 35% of eReader owners use their devices while watching TV. About 61% of eReader owners, 57% of tablet owners, and 51% of smartphone owners use their device when in bed.
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Nielsen: Music Sales Up 1.6% In 2011
According to Nielsen, music sales are up 1.6% in 2011. Digital album and tracks dramatically grew through May 8. Physical albums declined year-over-year from the same period in 2010. But digital albums and track purchases were up 16.8% and 9.6%, respectively. Below are some additional stats as reported by Nielsen:
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