The Nielsen Company is started to expand their definition of what TV watching includes. Nielsen will be introducing a comprehensive plan to capture video viewing including broadband, Xbox, and iPads according to The Hollywood Reporter. The decision to expand the definition of the TV ratings measurements came from a meeting in New York this past Tuesday of the What Nielsen Measures Committee, a group that has been meeting for nearly a year. The committee contains a mixture of representatives from major TV networks, cable TV networks, ad agencies, big brand advertisers, and local TV stations.
Twitter and Nielsen have partnered on a TV ratings system that will be known as the “Nielsen Twitter TV Rating.” The data that will be measured will be based entirely on Twitter data rather than the standard Nielsen boxes that are placed in U.S. households. The new rating metric will be made available starting in the fall of 2013. It is being built on the SocialGuide platform created by NM Incite.
Facebook has over one billion users and now photos are automatically being synced to the social network from mobile devices. Americans are now spending over two billion hours on social media every month according to Nielsen’s annual Social Media Report. Americans are spent collectively around 121 billion minutes on social media websites in July 2012 alone.
Nielsen released a study that said two thirds of the phones bought in the U.S. in the last 3 months were smartphones. This is a significant different from 2009 when smartphones made up 18% of the total mobile market. Nielsen reported that Android now makes up 54.6% of all the smartphones and iPhones are at 36.3%. About 4% of phones bought in the last 3 months were BlackBerrys.
According to Nielsen about half of U.S. mobile subscribers now have smartphones as of February 2012. This is an increase of 38% over the last year (February 2011). Only 36% of mobile subscribers owned smartphones. Android continues to lead the smartphone market in the U.S. with 48% of smartphone owners. iPhone has 32.1% market-share and BlackBerry represents an 11.6% market-share. [Nielsen]
People that are of Generation C are known as being born sometime between the launch of the VCR and the commercialization of the Internet. Americans that are between the ages of 18-34 such as myself are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group is dubbed as “Generation C” by Nielsen. They are taking new levels, new devices, and new experiences like no other age group.
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Nielsen has conducted a study about data usage by teenagers in the U.S., which is leading them to talk on the phone less than before. U.S. teenagers have been sending out text messages more than any other demographics. Nielsen coined these changes as being a “mobile data tsunami.”
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Yesterday Nielsen launched a new product called Online Campaign Ratings, designed to measure online ads the same way the company measures television campaigns. OCR works via an exclusive partnership with Facebook that turns Facebook activity into Nielsen’s metrics. GigaOM notes that the program does respect users’ privacy, and records the gender, age bracket and location of users who view the Nielsen OCR ads but leaves the rest of your data safely in un-gathered anonymity.