Pulse2 Technology and Social Media News » Nielsen

REPORT: Smartphones Are Half Of Mobile Phones In The U.S.

Amit Chowdhry — Thu, 29 Mar 2012 16:13:32 +0000

According to Nielsen about half of U.S. mobile subscribers now have smartphones as of February 2012. This is an increase of 38% over the last year (February 2011). Only 36% of mobile subscribers owned smartphones. Android continues to lead the smartphone market in the U.S. with 48% of smartphone owners. iPhone has 32.1% market-share and BlackBerry represents an 11.6% market-share. [Nielsen]

Nielsen Introduces Concept Of Generation C (18-34) Being The Most Connected

Amit Chowdhry — Fri, 24 Feb 2012 17:26:08 +0000

People that are of Generation C are known as being born sometime between the launch of the VCR and the commercialization of the Internet. Americans that are between the ages of 18-34 such as myself are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group is dubbed as “Generation C” by Nielsen. They are taking new levels, new devices, and new experiences like no other age group.

Americans between 18-34 make up 23% of the U.S. population and they represent an outsized portion of consumers watching online video (27%), visiting social networking and blog websites (27%), owning tablets (33%), and using a smartphone (39%). Their ownership of connected devices makes them unique. Check out the infographic above to learn more about the new demographic introduced by Nielsen.

Mobile Data Use Among Teenagers Tripled In The Last Year [STUDY]

Amit Chowdhry — Fri, 16 Dec 2011 02:02:13 +0000

Nielsen has conducted a study about data usage by teenagers in the U.S., which is leading them to talk on the phone less than before. U.S. teenagers have been sending out text messages more than any other demographics. Nielsen coined these changes as being a “mobile data tsunami.”

Nielsen said that mobile data use among teenagers has tripled in the last year. Teenage girls are sending 40% more text messages than boys. Girls are sending an average of about 3,952 text messages per month and boys are sending 2,815 messages per month. And a 28 year old writer named Amit Chowdhry sent out 154 text messages between November 11th and December 10th. That means that teenagers send out 25 times more text messages than I do.

As a result of sending out more text messages, their voice minutes have been declined from an average of 685 minutes per month to 572 minutes per month. Over half of 25-to-34 year olds (64%) and 18-to-24 year olds (53%) own smartphones.

This survey is based on monthly surveys from 300,000 consumers and from analyzing 65,000 phone lines.

Nielsen Teams with Facebook for Online Campaign Ratings

Riley Kennysmith — Tue, 16 Aug 2011 15:35:11 +0000

Yesterday Nielsen launched a new product called Online Campaign Ratings, designed to measure online ads the same way the company measures television campaigns. OCR works via an exclusive partnership with Facebook that turns Facebook activity into Nielsen’s metrics. GigaOM notes that the program does respect users’ privacy, and records the gender, age bracket and location of users who view the Nielsen OCR ads but leaves the rest of your data safely in un-gathered anonymity.

The double-blind OCR data collection also purportedly comes with the option to opt-out. Where that option is available remains to be seen.

Facebook Plans a Feed Full of Ads

Riley Kennysmith — Thu, 04 Aug 2011 18:04:05 +0000

Facebook is planning to force unavoidable ads into users’ news feeds, without an option to hide them. The Wall Street Journal reports that Facebook plans to unfilter the feed, which will alleviate what one ad exec calls “wasted potential” but most users would call uncluttered social networking. Facebook has created the Online Campaign Rating System with Nielsen to use demographic information to create more targeted ads. There is no information on when exactly this change will occur. [WSJ via The Atlantic Wire]

Android is Top Smartphone OS but Apple is Top Manufacturer

Riley Kennysmith — Sun, 31 Jul 2011 16:25:20 +0000

New data from Nielsen shows that Android rules the OS market with 39% of the smartphone market, but that Apple is currently the #1 smartphone manufacturer, selling 28% of the devices. Struggling RIM’s BlackBerry OS only accounts for 20% of the market, and Windows Mobile comes in at a paltry 9%. [Nielsen]

About 50% Of Netflix’s Streaming Viewers Are From Game Consoles

Amit Chowdhry — Sat, 30 Jul 2011 17:47:46 +0000

According to Nielsen, half of the viewers on Netflix, Inc. (NASDAQ:NFLX) are coming from game consoles. This shows that game consoles are becoming a major source of entertainment. The number one console for Netflix users is the Nintendo Wii. Below is a chart from Nielsen:

Smartphone Popularity Grows to 38% of Current Mobile Phone Owners

Riley Kennysmith — Thu, 30 Jun 2011 18:38:59 +0000

Nielsenwire reports that Nielsen’s recent survey showed that 38% of mobile customers now own smartphones. Of those who purchased a new mobile phone in the past three months, 55% bought smartphones. The data indicates a definite trend toward smartphone purchases. Nielsen’s May survey also shows that most smartphone buyers get Android devices, but that iPhones have shown a greater growth in buyers recently. How long until smartphones are the majority? It could happen very soon, going by these statistics.

Graph via the nielsenwire article.

Nielsen: Tablets Are Often Used When Watching TV and E-Readers While In Bed

Amit Chowdhry — Sat, 21 May 2011 19:04:23 +0000

The Nielsen Company recently did some research about when e-readers, tablets, and smartphones are being used. Nielsen surveyed 12,000 people. About 70% of tablet owners and 68% of smartphone owners use their devices while watching TV. About 35% of eReader owners use their devices while watching TV. About 61% of eReader owners, 57% of tablet owners, and 51% of smartphone owners use their device when in bed.

Tablet owners spend 30% of their time with the device while watching TV and 21% of the time in bed. Smartphone owners spend 20% of the time that they use their device while watching TV and 11% lying in bed. eReader owners indicate that they spend 15% of their time with the device while watching TV, but 37% of the time in bed.

[Nielsen Blog]

Nielsen: Music Sales Up 1.6% In 2011

Amit Chowdhry — Thu, 12 May 2011 20:37:37 +0000

According to Nielsen, music sales are up 1.6% in 2011. Digital album and tracks dramatically grew through May 8. Physical albums declined year-over-year from the same period in 2010. But digital albums and track purchases were up 16.8% and 9.6%, respectively. Below are some additional stats as reported by Nielsen:

* Vinyl sales increased 37 percent in the beginning of 2011 over the same period last year. Vinyl sales also rose 14.2 percent in 2010, although they only accounted for 1.2 percent of physical sales.

* 2011 saw the most successful Record Store Day in the event’s four-year history. Album sales at independent record stores increased over 39 percent the week of Record Store Day (April 16) from the prior week – an increase of 180,000 units – and 12.7 percent compared to 2010.

* Rock is the most popular genre of music, with 32 percent album share, while pop music represents 40 percent of all current digital tracks sold.

* Ninety-three of the 100 best selling vinyl albums in 2011 fall within the Rock or Alternative genres.

[Nielsen Blog]