OK Go, the band behind viral videos on YouTube has made another viral video called OK Go Muppet Staring Contest. Cameo made by Zach Galifianakis.

OK Go is no longer a part of EMI Publishing’s record label. There was a disagreement between the label and OK Go about videos being embedded. OK Go’s latest video “This Too Shall Pass” hit about 3.5 million views.

It appears that OK Go is enjoying the independence because they have just created a video called Business Meeting where the band is meeting “with the heads of their new label to discuss their options.” It turns out their new label heads are a couple of dogs with clothes on. This could be OK Go’s latest viral video.

OK Go has worked with Syyn Labs, a Los Angeles based arts and technology company that designs entertaining presentations for a monthly get-together called Mindshare LA. OK Go became one of my favorite bands after the video for “Here It Goes Again” hit YouTube. About 55-60 people worked on the new OK Go video called “This Too Shall Pass” and it has hit nearly 3.5 million views in about 3 days. This proves that OK Go knows the formula to make a truly viral video. [CNN Tech]

OK Go lead singer Damian Kulash Jr. OK Go made the original “Here It Goes Again” video without the permission of their record label EMI. OK Go filmed the treadmill themed music video at Damian’s sister’s house. This was around the time that they were one of the first viral videos. EMI won’t let them embed any more of their music videos and it has affected them negatively. Damian wrote about the situation on The New York Times. [NYT]