Foursquare Raises $41 Million, May Sell Check-In Data For Ad Targeting
Foursquare seemed to have peaked between 2009 and 2010. Today Foursquare is struggling to stay relevant and competes intensely against Facebook Places and Yelp. Foursquare introduced ads within their search engine, but it has been disappointing since many people do not utilize the search built into the app. The company has not been able to generate much revenue from mobile ads based on a user’s location as a result. Foursquare generated around $2 million in total revenues last year according to sources with BusinessWeek. In order to keep the company going, Foursquare raised $41 million from the private equity company Silver Lake Partners and venture capital companies Andreessen Horowitz, Union Square Ventures, O’Reilly AlphaTech Ventures, and Spark Capital.










