Some of the sessions include:

Business & Marketing Strategy:

LinkedIn: The Business Social Network
MySpace and Facebook Social Advertising
Apps & Widgets: The New New Ad Units
Social Advertising & “App”-vertising
10M in 10 Weeks: What Stanford Learned Building Facebook Apps
Social Networks & the NEED for FEEDS
Social Networks for Mobile Devices

App Development & Technical Strategy:
Google OpenSocial + AppEngine Technical Overview
Poke Back: Facebook Platform Team Live Chat
Bring Your Own Platform (BYOP)
Social Games for Social Platforms
Geek Metrics: App Analytics for Distribution, Engagement, & Monetization
OpenSocial: Open for Business
VIRAL vs STICKY: Designing Social Apps for Reach & Retention
Show Me the Money: App Monetization

To find out who will be giving the key notes, check out the full schedule.

In 1997, Programming Perl was a best seller at Border’s in any category according to Wikipedia. Since then O’Reilly Media has developed a website that revolves around Web 2.0 and has even opened up a Labs section of their website. From these Labs, Image Search was introduced.

O’Reilly Media’s Image Search is impressive because it finds images whose captions relate to the search queries in their book collection. An example cited on the Image Search homepage is to search for Bill Gates.

Once you conduct a search for images, thumbnails will appear as your search results and when you put your mouse over these images, the cursor icon becomes a magnifying glass which indicates that when you click on the picture, it zooms in. Upon zooming in, the caption, the chapter, the book title, the author, and the publication date is display. “Statistics” and “View in Context” are two other options as well. The statistics page displays the Word Count of the book, lists the chapter titles, displays Related books, and some results display relevant tags.

Other ideas produced by O’Reilly Labs include Code Search, Code Quiz, Image Quiz, and Content Statistics. In the press releases on the O’Reilly Media’s website, one of the latest article states that “At the Web 2.0 Summit today, O’Reilly Media released Web 2.0 Principles and Best Practices, a new report that spells out what Web 2.0 is, why it matters, who’s getting it right, and how to implement it. Written by John Musser with Tim O’Reilly and the O’Reilly Radar team and available in PDF and print formats, the report expands and updates ideas originally outlined in Tim O’Reilly’s paper, “What is Web 2.0,” released at last year’s Web 2.0 Conference.” O’Reilly Media has been around since the early days of computing and has had a prominent influence on Web 2.0 which is a very respectable feat.