The Rubicon Project is a Los Angeles, California based advertising-optimization start-up company co-founded by Frank Addante, Craig Roah, Duc Chau, and Julie Mattern. The company has just raised a $9 million Series C round of funding, putting them at a total of $43 million. The Series C investors include Peacock Equity, Clearstone Venture Partners, and Mayfield Fund.

Rubicon Project has about 1,300 clients which include Gannett, Salon, Washington Post, and Newsweek. They optimize over 15 billion ads per month across 300 advertising networks. Rubicon monetizes ad space that has been unsold by ad networks.

Earlier this month Rubicon Project acquired Others Online. The Others Online CEO and founder Jordan Mitchell became the VP of Data Intelligence at Rubicon as a result of the acquisition.

“Hi, Peter. What’s happening? We need to talk about your TPS reports.” After watching the video below of Frank Addante giving a tour of The Rubicon Project office I could imagine losing my mind working there. The Rubicon Project is an online advertising company that sounds just like Initech. I’m surprised Addante did not say that Friday was Hawaiian shirt day since that is the case at Initech.

Rubicon Project recently acquired Others Online, a Seattle based behavioral marketing company. Rubicon started in 2007 and raised $34 million in total funding. Others Online is a 4 person company which indicates that Rubicon was interested in hiring them for their talents. Now that Rubicon Project has a behavioral marketing team on their hands, they can provide more information to their advertisers about what they are getting out of their money.