Pandora Media Inc (NYSE:P) is working with brands like Taco Bell and Kleenex to create promoted stations, which will appear in lists of “Stations You Might Like.” Pandora is one of the most used music services on the Internet with 76 million monthly active users. Other brands working with Pandora in the beta launch include Kleenex, Skechers, StubHub, Taco Bell, and Toyota.
Pandora has increased the price of Pandora One. The $36 annual subscription will be dropped completely. New subscribers will be paying $4.99 per month, but existing customers with a $3.99 per month plan will be locked into that price as long as they keep the service going. Existing customers on the $36 annual plan will be forced to do the $3.99 per month plan. This raises the cost of their subscription by $12 per year.
Pandora Media Inc (NYSE:P) has announced that there will be some changes in its executive team today. Pandora chief technical officer and EVP of product Tom Conrad will be stepping down later this year.
Pandora, one of the largest music streaming services on the Internet, has won a major victory in court. Pandora and the music industry has been in a battle to decide the kind of rates that should be paid to the record labels. In a recent ruling, Judge Denise Cote ordered Pandora to pay ASCAP around 1.85% of its annual revenue. ASCAP wants Pandora to pay 3% this year and next year.
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Pandora Media Inc (NYSE:P) is going to start streaming political ads to users based on their music choices, according to The Wall Street Journal. Pandora is going to match election results based on ZIP code with musical preferences of Pandora users in the same ZIP code.
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Pandora Media Inc (NYSE:P) has reported their Q4 results. The company reported their biggest quarter of profit since going public, which means that their new advertising engine is working well. Pandora’s stock is taking a bit of a beating though. The stock is trading at over 10% less than the closing price in after-hours trading. Pandora’s first-quarter guidance will have a wider loss than expected. Pandora CEO Brian McAndrews said that the company is going to aggressively invest on building a larger audience this year.
Pandora has updated their iOS app to support an alarm clock feature. Now you can wake up to a specific Pandora station instead of having to worry about picking a ring tone or MP3 from your phone’s hard drive. This feature also makes a great alternative to an FM station played by that little box on your nightstand. The way it works is by turning the alarm on within the Pandora app and setting the Pandora station. You can also set a wake up time and snooze time. After that, just leave the Pandora app open. You have to leave the iPhone plugged in and Pandora has to be kept open on the screen instead of minimizing it.
IAC/InterActiveCorp (NASDAQ:IACI) subsidiary About.com has hired Brian Colbert as their first chief revenue officer. Colbert was previously the VP of mobile ad sales at music streaming company Pandora. Colbert will help About.com integrate content marketing and automated ad buying into the website.