PayPerPost management team members, Ted Murphy and Peter Wright are writing a book called Inside The Blogosphere.  Currently they are sending out a survey to all of their users and select PayPerPost members will be featured in their book. 

PayPerPost is a company that offers bloggers money to write about products.  TechCrunch has constantly slammed PayPerPost’s business plan, but the company raised about $10 million in funding.  Maybe all that publicity helped.  Bloggers that were affiliated with PayPerPost also had their Google PageRank resetted to zero.  That sucks.

Here is the e-mail that was sent out:
Each blogger who responds to the survey will be included in the book. The quality and amount of content provided will determine if a blogger is only mentioned in the credits, or is featured more in depth, which could include a personal photo, or even a screen shot of their blog. For more info, you can email David Brim at davidb [at] izea.com.
Source: Blaq::Vixen::Beauty

What will the book be about?  I’m assuming that it’ll have a bias towards the benefits of companies paying bloggers to write about their products.

Related Link:
PayPerPost
IZEA

One of the most notorious and controversial blogger-for-hire companies, PayPerPost, has gained a few more confidants worth $10 million. 

In a model that is similar to Federated Media, a company that acts as a brokerage to connect publishers and bloggers to advertisers, PayPerPost connects bloggers willing to take money to write reviews from advertisers. 

ValleyWag and TechCrunch are known for constantly taking shots at PayPerPost and the company’s founder, Ted Murphy.  While PayPerPost is called sleazy by ValleyWag and TechCrunch calls working with PayPerPost causes you to sell your soul, I must say that its just a business model that works.  Is the model ethical?  Maybe or maybe not.  I wouldn’t leave it to editors at ValleyWag or TechCrunch to decide.  All that I see here is a proven model that investors believe in.

“The naysayers were a godsend for the company,” stated Dan Rua, a managing partner of Florida-based investment firm, Inflexion.  With another $10 million in the bank, it’ll be interesting to see how PayPerPost changes.  If I were to slide an insult to PayPerPost to join the bandwagon, I would take that $20 million total investment and have a site designed that doesn’t scream “Help! I’ve been made by a web designer still living in the 1990s.”

[Source: OrlandoSentinel.com]