Tag Archives: Pixazza

Photo Ad Network Pixazza Raises $12 Million In Series B


Photo ad network startup company Pixazza, known as the “AdSense for photos” has raised $12 million in Series B in a round led by Shasta Ventures. Pixazza raised $5.75 million in their Series A of funding. Another investor in Pixazza includes Google Ventures. Pixazza turns text on their pages into clickable ads — for example: if you like the boots in a photo, you will see an ad pop-up for it. Pixazza reaches about 25 million unique visitors per month or 8 billion image impressions per year across their ad network. [AllThingsD]

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Google, August, and CMEA Invest $5.75 Million in Pixazza

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Pixazza.com is service that connects advertising to images.  The company released a press statement about their $5.75 million in funding earlier this week.  Investors include Google Inc., August Capital, and CMEA Capital.

Let’s say that you find a picture of a celebrity, Pixazza places a price tag icon on the apparel that they are wearing.  Putting your mouse over the price tag reveals an ad that tells you where you can find that product online.

Like.com has a very similar feature where you upload a picture and it e-mails you the place that you can find similar products.  Like.com used to be called Riya and it was rumored that Google wanted to acquire that company a couple of years ago.

“Pixazza hopes to do for images what Google’s AdSense did for web pages,” stated Bob Lisbonne, CEO of Pixazza. “We are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for web publishers.”

Pixazza’s angel investors consist of Ron Conway, former eBay COO Maynard Webb, and Facebook CFO Gideon Yu.  The company was started by James Everingham.  He brought together a team of people that worked on Netscape in the 1990′s to put together Pixazza.  The company is based in Mountain View, Calif.

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