Tag Archives: Playdom
Zynga’s Café World Gaining Momentum At A Rapid Pace
Many people believe that Facebook applications are losing appeal, but games made by Zynga are a major exception. Zynga has already banked on games such as Texas Hold’Em, Mafia Wars, and FarmVille. Now the social gaming company has another hit on their hands called Café World. Café World hit 10 million users in just one week.
How did Zynga do it? Cross-promotion. They linked Café World through FarmVille, a game that already has 56 million users according to AppData. Zynga has been making money by selling virtual goods in their games. Zynga will be making about $200 million in revenues this year alone according to Eric Eldon of Inside Social Games.
While Zynga is making a lot of revenues, one of the ways that they are making games is by taking ideas from others. FarmVille is considered to be a replica of FarmTown and Cafe World appears to be similar to Playfish’s Restaurant City.
Zynga is currently in a legal battle against another social gaming company called Playdom over company secrets. Four former Zynga employees are being accused for giving secrets to Playdom.
Categories Facebook, Playdom, Zynga
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The Zynga and Playdom Social Gaming Rivalry
As I sit at home on a Saturday afternoon watching my team Michigan State University take a beating from Mac team Central Michigan University, I thought about the competition that Playdom and Zynga are having. Instead of taking it to the football field, Zynga and Playdom are taking their competition to the court room.
This past year, Zynga sued Playdom over misleading advertising. Zynga claimed that Playdom was comparing their game Mobsters to Zynga’s Mafia Wars game.
This past year, Zynga sued Playdom over misleading advertising. Zynga claimed that Playdom was comparing their game Mobsters to Zynga’s Mafia Wars game. Playdom changed around the advertising campaign since then, but now this past week Zynga sued Playdom and several other defendants again. This time it is over breach of contract, stealing trade secrets, intereference with contracts, etc. Four former Zynga employees were named as the defendants along with several other Playdom of secrets.
Supposedly Playdom hired some of Zynga’s employees and those employees took some trade secrets and other proprietary documents. One of the documents was the Zynga Playbook which has a list of techniques, game behavior, customer behavario, etc. Another ex-Zynga employee stuck 70 files on a USB storage device a couple of weeks before joining Playdom. More details as the story develops.
Categories Playdom, Zynga
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Moblyng Raises $2.65M And Partners With Playdom
Moblyng announced recently that they have partnered with Playdom as a partner. The company also raised $2.65 million in funding from existing investors Mohr Davidow Ventures and Deep Fork Capital.
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Categories Deep Fork Capital, Moblyng, Mohr Davidow Ventures, Playdom
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