Pulse2 Technology and Social Media News » Procter and Gamble http://pulse2.com Sun, 27 May 2012 18:16:46 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Tampax Collaborates with Social Network, Takkle for Promotional Campaign http://pulse2.com/2007/03/12/tampax-collaborates-with-social-network-takkle-for-promotional-campaign/ http://pulse2.com/2007/03/12/tampax-collaborates-with-social-network-takkle-for-promotional-campaign/#comments Mon, 12 Mar 2007 23:44:53 +0000 Amit Chowdhry http://pulse2.com/2007/03/12/tampax-collaborates-with-social-network-takkle-for-promotional-campaign/ Continue reading →]]> Takkle Logo
“Hey, Mickey, you’re so fine, you’re so fine, you blow my mind, hey, Mickey!” states Toni Basil in her song from 1982 called “Mickey.” This is the type of videos that you may see appear on Procter & Gamble’s product-line, Tampax’s promotional contest on the Takkle.com website because cheerleaders are asked to submit 3-minute video clips of their cheers. Users will vote on their favorite cheerleaders and their cheers and there is a $10,000 award for equipment and clothes.

Takkle had received funding from several investors back in November and now has a new and improved user interface. “The reality is if an advertiser want to target on MySpace, it doesn’t know who it is reaching,” stated David Birnbaum, the CEO of Takkle. “There’s no confidence in advertisers in their ability to target their user base.”

From what I’ve seen in the movie (and I’m not afraid to deny it — it plays on TBS all the time!!), Bring it On, high school cheerleaders are hypercompetitive. The being said, this contest could really be a hit.

For additional information, refer to Mashable.

]]> http://pulse2.com/2007/03/12/tampax-collaborates-with-social-network-takkle-for-promotional-campaign/feed/ 1 Procter and Gamble’s Social Network http://pulse2.com/2007/01/09/proctor-and-gambles-social-network/ http://pulse2.com/2007/01/09/proctor-and-gambles-social-network/#comments Tue, 09 Jan 2007 18:13:54 +0000 Amit Chowdhry http://pulse2.com/2007/01/09/proctor-and-gambles-social-network/ Continue reading →]]> capessa_logo.pngYahoo!, Procter and Gamble Productions, and the ZiZo Group have all created Capessa, a gathering place for women to come together and share each others’ lives. Women are encouraged to share tips on getting fit, changing careers, dealing with illnesses, and finding love. Capesso is the Latin word for to “strive to reach a place.”

“Capessa.com is an innovative example of how companies are strategically innovating with digital media,” stated Roger Fishma, president and founder of the ZiZo Group. “Developing sustainable digital business models provides new ways to listen to, learn from and engage with online communities and is key for long term brand-building.”

This is P&G’s first attempt at entering the digital world. “The creation of Capessa follows P&G’s mission to improve the lives of the world’s consumers in meaningful ways, every day,” stated Jim Stengel, a global marketing office for P&G. “This website provides women with relevant information that connects to their specific interests and adds value to their lives.”

The intention of the social network is for P&G to learn more about product needs of women. P&G is a globally renowned brand name that creates healthcare and hygiene products. P&G is the parent company of known brands, Gilette, Charmin, Febreze, Folgers, Old Spice, and Puma.

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