Pulse2 Technology and Social Media News » Pubmatic http://pulse2.com Sun, 27 May 2012 18:16:46 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 PubMatic Raises $7.5 Million Series C http://pulse2.com/2010/04/17/pubmatic-raises-7-5-million-series-c/ http://pulse2.com/2010/04/17/pubmatic-raises-7-5-million-series-c/#comments Sun, 18 Apr 2010 00:23:35 +0000 Amit Chowdhry http://pulse2.com/?p=29823 Continue reading →]]>
Ad platform company PubMatic has raised $7.5 million in Series C funding. The company launched 3 years ago and has raised a total of $18 million. The last round of funding was led by Helion Venture Partners. Other investors in this round include DFJ and Nexus Venture Partners. [paidContent]

]]> http://pulse2.com/2010/04/17/pubmatic-raises-7-5-million-series-c/feed/ 0 Google Sales Exec Andrew Rutledge Leaves For PubMatic http://pulse2.com/2009/08/24/google-sales-exec-andrew-rutledge-leaves-for-pubmatic/ http://pulse2.com/2009/08/24/google-sales-exec-andrew-rutledge-leaves-for-pubmatic/#comments Tue, 25 Aug 2009 03:16:23 +0000 Amit Chowdhry http://pulse2.com/?p=19275 Continue reading →]]> andrew-rutledge
PubMatic is an advertising management startup company that raised about $7 million so far.  The company provides real-time ad optimization analytics to help companies increase revenue.

Andrew Rutledge worked for DoubleClick, but became a Google executive after the acquisition.  Now Rutledge will be working at PubMatic in the same position. Josh Wetzel, former head of business development for eBay’s Shopping.com will also be joining PubMatic.

PubMatic’s investors include Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures.  PubMatic currently has about 5,500 web publishers that they work with for ad optimization.

]]> http://pulse2.com/2009/08/24/google-sales-exec-andrew-rutledge-leaves-for-pubmatic/feed/ 0 Ad Management Startup, PubMatic Raises $7 Million Series B http://pulse2.com/2008/01/08/ad-management-startup-pubmatic-raises-7-million-series-b/ http://pulse2.com/2008/01/08/ad-management-startup-pubmatic-raises-7-million-series-b/#comments Tue, 08 Jan 2008 06:36:33 +0000 Amit Chowdhry http://pulse2.com/2008/01/08/ad-management-startup-pubmatic-raises-7-million-series-b/ Continue reading →]]> PubMatic Logo
PubMatic, a company that was started by Amar Goel and Rajeev Goel.  PubMatic was a finalist at the TechCrunch40 competition.  The company has just announced that they have raised $7 million in Series B investment from Nexus India Capital and previous investors DFJ and Helion Ventures.

PubMatic offers an ad management system that coordinates between the various advertising networks like Google AdSense, Value Click, and Yahoo! Publisher Network.  The service communicates with the different advertising networks through the use of APIs connected into PubMatic’s ad management system.

PubMatic offers an ad management system that coordinates between the various advertising networks like Google AdSense, Value Click, and Yahoo! Publisher Network.  The service communicates with the different advertising networks through the use of APIs connected into PubMatic’s ad management system.  The ad management gives the user the option to view a central dashboard for tracking all their advertising networks, the highest paying networks, where advertising clicks are coming from, and what advertisement layouts are most optimal.

PubMatic currently has 1,500 users.  The company is based in Mumbai, India.  The investment will be used for building a bigger user base.

The vulnerable side of the PubMatic is that they are depending highly on the APIs provided by the advertising networks.  If for any reason, the advertising network decides to block users from accessing data through PubMatic, then the value of the service is lost.

[Information Source: TechCrunch]

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