Pulse2 Technology and Social Media News » Quantcast

Quantcast Raises $27.5 Million From Cisco, Polaris, Founders Fund, and Revolution

Amit Chowdhry — Thu, 07 Jan 2010 02:16:58 +0000

Quantcast, a website that monitors stats for websites announced earlier this week that they have raised $27.5 million. Cisco Systems is the leader investor in Quantcast. Quantcast competes with Alexa and Compete.com. Quantcast plans to use the funding to expand their advertising platform.

“Quantcast’s approach and technology for delivering high-value, targeted advertising aligns with the needs of Cisco’s customers, from service providers to media companies and ultimately consumers,” stated Cisco SVP and general manager of Media Solutions Group Dan Scheinman. Other investors include Polaris Venture Partners, The Founders Fund, and Revolution Ventures.

Quantcast Seeking $50 Million In Additional Funding

Amit Chowdhry — Tue, 07 Jul 2009 23:03:04 +0000

Analytics company Quantcast is seeking a $50 million round of funding which would put them at a $300 million valuation according to PEHub.

The company is rumored to have received several term sheets, but the identities of the investors is not yet known. Quantcast monitors the traffic and demographics of about 10 million web sites and they are finding ways to monetize the service through a Media Program. The Quantcast Media Program gives advertisers the ability to select the audience they want to reach by having access to demographic information.

So far Quantcast has raised $25 million in total funding. Allen & Company invested $20 million Series B in 2007. Other investors include the Founders Fund, Polaris Venture Partners, and Revolution Ventures.

Taylor Nelson Sofres Acquires Compete.com For $75 Million+

Amit Chowdhry — Tue, 04 Mar 2008 05:23:02 +0000

Taylor Nelson Sofres, a London, England based market research company has paid $75 million to have Compete.com integrated into their company.Â Compete could receive an additional $75 million in earn-outs through 2010 as well [Source: Techcrunch].

Compete.com mines data from 2 million Compete Toolbar users to monitor online behavior.Â TNS will use this data for the purpose of providing extra services to their own clients.

Compete.com will remain operating as a stand-alone company.Â Compete raised $43 million in capital since 2000 from various venture capital firms including Charles River Ventures, Commonwealth Capital, Chicago Growth Partners, and Split Rock Partners.

Competitors include Alexa, comScore, and Quantcast.Â The power of analytics reporting has on Wall Street was recently demonstrated when comScore revealed a slip in Google Ads clicks.Â GOOG stock dropped heavily shortly after comScore’s announcement.

Quantcast Raises $20 Million Series B

Amit Chowdhry — Wed, 23 Jan 2008 06:22:08 +0000

“The opportunity is to make it easier for marketers to spend money online,” stated Konrad Feldman, the CEO of Quantcast. “Panel-based research doesn’t work well in a fragmented media.”

Now backed with over $25 million in funding, Quantcast is the only free internet ratings service.Â Quantcast can measure widgets and other Flash media to show how often they are viewed everywhere.Â The investors in this round of funding include Polaris Venture Partners and Founders Fund.

With this round of funding, Quantcast will be ramping up their services and improve its accuracy.Â Essetially, Quantcast is gearing up for taking on the bigger names of rating services like comScore and Nielsen.Â Over 20,000 clients use Quantcast including Fox, CBS, Accuweather, and IDG.

Down the road, Quantcast will most likely act as a broker for pairing up target advertisements with web sites that have relevant audiences.Â “There are going to be big changes to how the business operates,” added Feldman. “We aren’t going to be talking about GRPs anymore. It’s going to be audience segments. There’s going to be a massive transformation over the next five to 10 years.”

[Information Source: AdWeek]