Quinstreet has acquired CarInsurance.com for $49.7 million. Quinstreet bought CarInsurance.com for that price because of all the organic traffic that the website receives. This organic traffic converts into leads. CarInsurance.com was tied to an insurance company, but that agency will be stripped out post-acquisition. [Domain Name Wire]

QuinStreet is an online media and marketing company that owns the domain names Insure.com and Internet.com. Insure.com was bought for about $16 million and Internet.com was bought for $18 million. Quinstreet has filed an IPO in order to raise $250 million. The company will be listed under the Nasdaq index with the symbol “QNST.”

Quinstreet was founded in 1999 and has $60 million in funding from Sutter Hill Ventures, Split Rock Partners, Granite Global Ventures, Catterton Partners, Focus Ventures, Rosewood Capital, Charter Growth Capital, VSP Capital, J&W Seligman, and Stanford University. Quinstreet earned $260 million in revenue this year and had net income of $17.2 million.