ReachLocal went public this past May and they have acquired a daily deals website called DealOn.com for $10 million. DealOn is attempting to target daily deals for women in their 30s to 50s. ReachLocal is known for helping small businesses advertise online so the DealOn acquisition makes sense. “Much in the same way we bring SMBs’ Search, Display and Social Media spend to online publishers, we see a large opportunity to play the same, central role in the deals ecosystem by becoming the premier source of deals from local merchants to publishers,” stated ReachLocal CEO Zorik Gordon. [paidContent]

ReachLocal has set the price of their IPO to $17-$19 per share according to a filing with the SEC. The company will likely raise $63 million based on the initial offering. This would put ReachLocal’s market cap to about $515.6 million based on the high point of the price range and if underwriters don’t exercise their over-allotment. Some of the proceeds from the IPO would go towards the acquisition of the company’s Australia platform.

ReachLocal is a Woodland Hills, California based online marketing company. ReachLocal has just filed a $100 million IPO paper. ReachLocal works with SMBs for help with retaining and gaining customers through the Internet. ReachLocal currently works with 17,600 campaigns across 14,500 advertising partners. Each of these partners spend about $500-$3,000 per month with ReachLocal.

ReachLocal made about $143 million in revenue during the first three quarters of 2009. The company made $100 million during the same period in 2008. The company made $11.66 million in profit in 2009 and had a loss of $4.47 million in 2008. ReachLocal raised about $68 million in total VC funding from VantagePoint Venture Partners, Rho Ventures, and Galleon Group.