Pulse2 Technology and Social Media News » Red Octane http://pulse2.com Sun, 27 May 2012 18:03:11 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Former Yahoo! COO Dan Rosensweig Joins Activision To Head Up Guitar Hero http://pulse2.com/2009/03/24/former-yahoo-coo-dan-rosensweig-joins-activision-to-head-up-guitar-hero/ http://pulse2.com/2009/03/24/former-yahoo-coo-dan-rosensweig-joins-activision-to-head-up-guitar-hero/#comments Tue, 24 Mar 2009 21:17:04 +0000 Amit Chowdhry http://pulse2.com/?p=12588 Continue reading →]]> danrosensweig
Dan Rosensweig is the former COO of Yahoo! Inc. and former President of CNET.  Now Rosensweig is getting into gaming by joining Activision Blizzard Inc. to head up the Guitar Hero franchise.  Rosensweig quit Yahoo! in 2006 after working there for five years in product development and marketing.  Rosensweig left around the same time Terry Semel did.

Coincidentally Activision’s current CEO Bobby Kotick served on the Yahoo! board of directors up until last year.  When Rosensweig left Yahoo!, he worked at Quadrangle Group.  Quadrangle is a private equity firm based out of New York. Rosensweig was the Silicon Valley representation of the firm.

Rosensweig’s responsibilities at Activision will be to maintain the whole Guitar Hero franchise.  The franchise was put together by Activision’s Red Octane unit and Neversoft studios.  Guitar Hero has had three blockbuster games in the franchise, but some analysts believe that the growth for music games may be slowing down.  Rosenweig needs to make sure Guitar Hero does not become obsolete.

“With a platform and content that universally engages a wide range of audiences, Guitar Hero has incredible growth potential,” stated Rosensweig. “I look forward to continuing to develop Guitar Hero into an even more successful enterprise.”

[via LAT]

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