Reply.com has acquired MerchantCircle for $70 million in cash and stock. The deal is expected to close around Q3 of this year. MerchantCircle is a business directory that contains over one million small businesses. Reply.com is an ad firm that targets local business ads. MerchantCircle was founded in 2005 and raised about $14 million in funding. Reply.com expects the combined companies to make over $100 million in 2012 revenues. [VentureBeat]

Reply.com (Reply!) has announced that they have acquired mobile application and ad company adHUBS. Reply! said that the acquisition of adHUBS organic traffic will increase. “Mobile is inherently locally-targeted,” stated Reply.com founder and CEO Payam Zamani. “We intend to become the largest provider of locally-targeted, mobile consumer traffic to our advertisers.”

Reply.com has raised $15 millino in funding from Hercules Technology Growth Capital.  This round of funding is independent of Reply.com’s IPO plans.  Reply.com plans to use the funding as part of a $2 million capital expenditure plan and $1.6 million to pay off debt.  Before the funding Reply.com currently had access to $1.3 million in cash. [paidContent]

Reply.com is a local cost-per-click company. The company is preparing for a $60 million IPO according to a document filed with the SEC as of this morning. Reply.com’s revenues for 2009 was $32.6 million. The company operates with 50% gross margins. The company was profitable in 2009 for the first time. Reply.com raised a total of $27.5 million from venture capitalists. Investors include Scale Venture Partners, Outlook Ventures, ATEL Ventures, and Debi Coleman (former Apple CFO). [TechCrunch]