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	<title>Pulse2 Technology and Social Media News &#187; Return Path</title>
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		<title>Yahoo! Hires Abaca and Return Path For Mail Antispam</title>
		<link>http://pulse2.com/2009/01/21/yahoo-hires-abaca-and-return-path-for-mail-antispam/</link>
		<comments>http://pulse2.com/2009/01/21/yahoo-hires-abaca-and-return-path-for-mail-antispam/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 21:10:48 +0000</pubDate>
		<dc:creator>Amit Chowdhry</dc:creator>
				<category><![CDATA[pulse2]]></category>
		<category><![CDATA[Abaca]]></category>
		<category><![CDATA[Mark Risher]]></category>
		<category><![CDATA[Return Path]]></category>
		<category><![CDATA[Yahoo! Mail]]></category>

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		<description><![CDATA[Yahoo! is taking a big step towards ensuring their Mail users receive less spam.  The search engine company with a new CEO has hired a couple of companies to enhance their mailing technology in order to detect spam and notify &#8230; <a href="http://pulse2.com/2009/01/21/yahoo-hires-abaca-and-return-path-for-mail-antispam/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Yahoo! is taking a big step towards ensuring their Mail users receive less spam.  The search engine company with a new CEO has hired a couple of companies to enhance their mailing technology in order to detect spam and notify marketing companies about e-mail user habits.</p>
<p>Yahoo! recently hired Abaca, a company that makes e-mail security technology to detect phishing and spam messages.  Yahoo! will be using Abaca to detect spam messages and filter them out of Yahoo! Mail inboxes and into a spam folder.  Abaca&#8217;s technology partners include VMWare, First Class Application Partner, and Coyote Point Systems Inc.</p>
<p>Return Path was also hired by Yahoo! Return Path monitors e-mails that were reported as spam and notifies e-mail marketers.  This way it will train e-mail marketers how to brand their e-mails to prevent looking too much like spam.</p>
<p>Lastly Yahoo!&#8217;s anti-spam team will be utilizing a &#8220;supercomputer&#8221; made of thousands of PCs as part of the open source Hadoop project to detect spammers even further.  Yahoo! partnered with several universities for this project.</p>
<p>Mark Risher, Anti-Spam Czar for Yahoo! reminds Mail users that &#8220;if Yahoo! Mail does let something slip through into the wrong folder — either allowing spam into your inbox or mistakenly putting a good message in your Spam folder — please use the &#8216;Spam&#8217; and &#8216;Not Spam&#8217; buttons to let us know. Clicking those buttons sends an immediate and powerful signal to our systems (and to me <img src='http://pulse2.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  so that we can quickly try to correct the problem. It’s the best way for us to get better, and to continue keeping your e-mail experience great!&#8221;</p>
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