RIM VP of Business Development Martyn Mallick has announced that the App World will soon have music, movies, and TV shows for the company’s 80 million users to browse and buy. Mallick said that consumers would be able to ren and purchase video content. All of the media is moved to the device because there is not any streaming options. Users will be able to see trending songs or videos to help make purchasing decisions a bit easier. It is unknown who RIM has partnerships with for the content.