Pulse2 Technology and Social Media News » Rio Caraeffas http://pulse2.com Sun, 27 May 2012 18:16:46 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Sony Joins Universal and YouTube On Vevo Video Project http://pulse2.com/2009/06/04/sony-joins-universal-and-youtube-on-vevo-video-project/ http://pulse2.com/2009/06/04/sony-joins-universal-and-youtube-on-vevo-video-project/#comments Thu, 04 Jun 2009 22:58:22 +0000 Amit Chowdhry http://pulse2.com/?p=16070 Continue reading →]]> sony-logo
In April Universal and YouTube announced that they are teaming up on a music video website project coined Vevo.  Today Sony Music Entertainment joined the Vevo venture.  Vevo will be launching later this year.

Between Universal and Sony, they represent artists such as Alicia Keys, Eminem, AC/DC, Lady Gaga, Akon, The Killers, The Black Eyed Peas, etc.  Warner Music and EMI have not yet planned on signing to Vevo yet.  Vevo will have music videos and possibly reality shows.

YouTube will handle the back-end of Vevo and the music labels will provide the music videos.  The President of Vevo will most likely be Universal Music executive Rio Caraeffas.

[via CNET]

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