YouTube and Disney Spending $10-$15 Million To Create An Original Video Series
Amit Chowdhry | November 7, 2011 | 398 views | Add a CommentCategorized under James A. Pitaro, Robert Kyncl, The Walt Disney Company, YouTube

Google Inc. (NASDAQ:GOOG) subsidiary YouTube and The Walt Disney Company (NYSE:DIS) is spending $10-$15 million to create an original video series according to The New York Times. The video shorts will be produced by Disney and it will be distributed on a co-branded channel on Disney.com and YouTube. Disney will benefit from getting web traffic from YouTube. The original video content will benefit YouTube because they are competing against websites that specialize in premium video content. YouTube depends heavily on user-generated content for its popularity.

