Vdopia is a video advertising company that specializes in mobile devices. Vdopia displays video ads to iPhone users when applications are downloading on the device. These videos are known as “pree-app” advertising.

Vdopia doesn’t just deliver video ads, but they also serve “in-app” banner ads. The company claims to have about 100 million visitors per month. The company has raised $4 million from Nexus Venture Partners recently. Vdopia also said that they have had a 400% boost in click-through rates.

Rohit Sharma joined Vdopia has the company CEO. Sharma was previously the EVP and CTO of ONI Systems.