Pulse2 Technology and Social Media News » Rubicon Project http://pulse2.com Wed, 23 May 2012 03:43:31 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Rubicon Project Acquires Fox Audience Network http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/ http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/#comments Mon, 01 Nov 2010 21:38:09 +0000 Amit Chowdhry http://pulse2.com/?p=37107 Continue reading →]]>
The Rubicon Project is an ad optimization company based in Los Angeles, California. The company has raised $18 million in funding and they acquired the Fox Audience Network (FAN). After this round of funding, it brings The Rubicon Project’s total funding to $60 million.

News Corporation will get a small stake in Rubicon as part of the deal too. A source with paidContent said that News Corp’s ownership is about 19.9%.

FAN was created by News Corporation to sell ads for MySpace and other third-party sites. Before selling FAN to The Rubicon Project, News Corp considered folding it to MySpace. Adam Bain, the guy who “founded” FAN is joining Twitter as the president of global revenues this past August.

About 100 FAN employees will be joining staff at The Rubicon Project in the areas of engineering and product. News Corp. participated in the $18 million round of funding in Rubicon. Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, Peacock Equity, and Jarl Mohn also participated.

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]]> http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/feed/ 0 Rubicon Project Receives $9 Million Series C From Peacock Equity, Clearstone, and Mayfield http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/ http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/#comments Sun, 27 Sep 2009 03:25:02 +0000 Amit Chowdhry http://pulse2.com/?p=20831 Continue reading →]]> Picture 4
The Rubicon Project is a Los Angeles, California based advertising-optimization start-up company co-founded by Frank Addante, Craig Roah, Duc Chau, and Julie Mattern. The company has just raised a $9 million Series C round of funding, putting them at a total of $43 million. The Series C investors include Peacock Equity, Clearstone Venture Partners, and Mayfield Fund.

Rubicon Project has about 1,300 clients which include Gannett, Salon, Washington Post, and Newsweek. They optimize over 15 billion ads per month across 300 advertising networks. Rubicon monetizes ad space that has been unsold by ad networks.

Earlier this month Rubicon Project acquired Others Online. The Others Online CEO and founder Jordan Mitchell became the VP of Data Intelligence at Rubicon as a result of the acquisition.

]]> http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/feed/ 1 Initech… I Mean Rubicon Project Acquires Others Online http://pulse2.com/2009/09/17/initech-i-mean-rubicon-project-acquires-others-online/ http://pulse2.com/2009/09/17/initech-i-mean-rubicon-project-acquires-others-online/#comments Thu, 17 Sep 2009 08:11:06 +0000 Amit Chowdhry http://pulse2.com/?p=20480 Continue reading →]]> othersonline-logo
“Hi, Peter. What’s happening? We need to talk about your TPS reports.” After watching the video below of Frank Addante giving a tour of The Rubicon Project office I could imagine losing my mind working there. The Rubicon Project is an online advertising company that sounds just like Initech. I’m surprised Addante did not say that Friday was Hawaiian shirt day since that is the case at Initech.

Rubicon Project recently acquired Others Online, a Seattle based behavioral marketing company. Rubicon started in 2007 and raised $34 million in total funding. Others Online is a 4 person company which indicates that Rubicon was interested in hiring them for their talents. Now that Rubicon Project has a behavioral marketing team on their hands, they can provide more information to their advertisers about what they are getting out of their money.

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