“Until now, marketers have been limited in their ability to measure the impact of social media on their business, but StrongMail Social Studio changes the game,” stated Ryan Deutsch, VP of emerging media at StrongMail.  “Marketers finally have access to the metrics that they need to evaluate the performance of their social media efforts. Whether they are launching viral referral campaigns or making content sharable, everything can be measured and tracked back to the business’ bottom line. 2010 will be the year of accountability for social media marketing.”

StrongMail’s Social Studio software allows companies to monitor the analytics around social media campaigns.  Social Studio tracks conversions in addition to reach and awareness.  StrongMail is based in Redwood City, California.  You can find them at Facebook.com/StrongMail and Twitter.com/StrongMail.  [StrongMail Blog]