SavingStar is a service where you can receive grocery discounts by entering your loyalty cards into the system. I just registered an account with them and I noticed that they are able to get me an additional $2.00 off from 2 boxes of Pepsi, $1.00 off a bag of Tostitos, 50 cents off Pepperidge Farm Goldfish, etc. from Kroger. Other stores that work with the service include Rite Aid, CVS, Piggly Wiggly, Albertsons, County Market, Food City, Lowes Foods, Jack’s SuperValu, Ralphs, and the list goes on. SavingStar launched in beta this past August and raised $2.3 million in funding from Flybridge Capital Partners, First Round Capital, Founder Collective, and several angel investors.

SavingStar is a digital coupon service that has raised $7 million in venture capital funding. SavingStar distributes coupons on every day groceries such as fabric softener, juice, and milk. Users are asked to select a monthly distribution of items from a free smartphone application. They can end up saving an average of $1 per item when using their grocery store or drug store loyalty cards. The savings also can be applied to bank accounts, PayPal, Amazon.com gift cards, or the tree preservation charity American Forests.