Pulse2 Technology and Social Media News » Six Apart Ltd http://pulse2.com Sun, 27 May 2012 19:13:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Six Apart Acquires NaturalPath Media http://pulse2.com/2010/06/07/six-apart-acquires-naturalpath-media/ http://pulse2.com/2010/06/07/six-apart-acquires-naturalpath-media/#comments Mon, 07 Jun 2010 15:18:56 +0000 Amit Chowdhry http://pulse2.com/?p=32232 Continue reading →]]>
Blog platform company Six Apart has acquired NaturalPath Media, an online conscious lifestyle and sustainable advertising company. Six Apart plans to use NaturalPath Media’s help to target the 25+ women demographic according to TechCrunch. The details of the acquisition were undisclosed, but Six Apart says now they will reach an audience that is close to 90 million unique visitors. [TechCrunch]

]]> http://pulse2.com/2010/06/07/six-apart-acquires-naturalpath-media/feed/ 0 Google, TypePad, and CBS Now Using Bit.ly For URL Shortening http://pulse2.com/2009/08/26/google-typepad-and-cbs-now-using-bitly-for-url-shortening/ http://pulse2.com/2009/08/26/google-typepad-and-cbs-now-using-bitly-for-url-shortening/#comments Wed, 26 Aug 2009 20:15:01 +0000 Amit Chowdhry http://pulse2.com/?p=19355 Continue reading →]]> bitly-logo1
One of the reasons why Tr.im decided to initially shut themselves down is because of the monopoly that Bit.ly has for URL shortening services.  Twitter and TweetDeck both use Bit.ly as the default URL shortening services.  Now Google, TypePad, and CBS has embraced Bit.ly for shortening the URLs of their content.

One of the reasons why Bit.ly has become the preferred choice for URL shortening is because of their constant service upgrades.  Last month Bit.ly started to track what links are malicious in content and warns users before sending them to the link.

Within the last few weeks, Google added Bit.ly to Google Reader’s “send-to” feature.  This feature allows anyone using Google Reader to send Bit.ly links on Twitter to their followers.

TypePad added a feature that generates Bit.ly links on Twitter for new blog posts.  Bit.ly statistics have also been added into TypePad’s dashboard.  All TypePad users will see this feature integrated by this fall.

CBS is also launched a new service called cbs.bit.ly.  This service tracks the URLs on CBS’ website that has been shortened and tracks how many people clicked on the shortened links.

John Resig of Mozilla also designed a Retweet button using the Bit.ly JavaScript API.

]]> http://pulse2.com/2009/08/26/google-typepad-and-cbs-now-using-bitly-for-url-shortening/feed/ 0 Six Apart Acquires Pownce And Shuts It Down http://pulse2.com/2008/12/02/six-apart-acquires-pownce-and-shuts-it-down/ http://pulse2.com/2008/12/02/six-apart-acquires-pownce-and-shuts-it-down/#comments Tue, 02 Dec 2008 19:34:49 +0000 Amit Chowdhry http://pulse2.com/?p=6985 Continue reading →]]>
Pownce was a pretty cool service while it lasted.  I actually did not really sign up until last week and just found out that they would be shutting the service down because Six Apart acquired them.  Six Apart created blogging software TypePad, Movable Type, and Vox.

“We’re very happy that Six Apart wants to invest in growing the vision that we the founders of Pownce believe so strongly in and we’re very excited to take our vision to all of Six Apart’s products,” stated Culver on the Pownce Blog.  “Mike and I have joined Six Apart as part of their engineering team and we’re looking forward to being a part of the talented group that has created amazing tools for blogging and publishing.”

Pownce launched in June 2007 and will be officially shutting down on December 15.  Leah Culver and Mike Malone will be joining the Six Apart team while Daniel Burka and Kevin Rose will become their advisers.

]]> http://pulse2.com/2008/12/02/six-apart-acquires-pownce-and-shuts-it-down/feed/ 0 Rumor: Brad Fitzpatrick, Founder of LiveJournal Leaving Six Apart To Join Google http://pulse2.com/2007/08/07/rumor-brad-fitzpatrick-founder-of-livejournal-leaving-six-apart-to-join-google/ http://pulse2.com/2007/08/07/rumor-brad-fitzpatrick-founder-of-livejournal-leaving-six-apart-to-join-google/#comments Wed, 08 Aug 2007 04:19:12 +0000 Amit Chowdhry http://pulse2.com/2007/08/07/rumor-brad-fitzpatrick-founder-of-livejournal-leaving-six-apart-to-join-google/ Continue reading →]]> Six Apart and Google LogosBrad Fitzpatrick is the founder of LiveJournal.  LiveJournal has over 5 million accounts and currently serves as the Chief Architect of Six Apart, the company that owns LiveJournal, Vox, Movable Type, and TypePad.  Wikipedia also has an in-depth history of Six Apart.

What helped scale the high number of users for LiveJournal, Fitzpatrick led the development of memcached, a distributed cache system widely used by social networks and blogs today.  Even Facebook uses it for scaling the high number of users too.

Another portion of the rumor includes speculation regarding Facebook and MySpace making an offer for Fitzpatrick as well.  Why the leave?  Some of the sources I’ve read included that Fitzpatrick is simply bored.  And apparently, Six Apart’s management has tumultous relationships:

“The company has been divided into two departments. One is engaged in selling blogs and different software to large companies, while the other supervises Live Journal and Vox social networks. According to Western analysts, the mentioned departments are difficult to get along within one company, while the management presented by the Barak Berkowitz, the Acting Director, Mena Trott, President and Founder, and Andrew Anker, Head of Business Department, simply do not cope with their duties and are not able to withdraw Six Apart out of a prolonged crises.”[1]

References:
[1] CNews: Live Journal creator leaves for Google
[2] ValleyWag: LiveJournal creator leaves as Six Apart fails to spin

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