Sony Corporation Posts

Sony is expected to lose $2.14 billion next year

Sony Logo
Sony Electronics is expected to lose around 230 billion yen ($2.14 billion) in 2015, which is much higher than expected. The loss is primarily due to weaknesses in its mobile communications marketshare. The $2.14 billion loss is much larger than a July forecast of 50 billion yen ($470 million). Sony said it will deliver more stable profits by focusing on premium phones.


Hackers hit PlayStation Network with DDoS attack and claim to have grounded SOE president’s plane

playstation network logo
A group of hackers have claimed to take down the PlayStation Network with the use of a DDoS attack. The hacker  group Lizard Square claimed responsibility. No personal details were leaked in the attack. The outage lasted for around 10 hours after the attack started. The threat also included a security threat against the plane that Sony Online Entertainment President John Smedley was on. The plane was diverted to Phoenix and had its cargo inspected. The FBI is now investigating the incident.


Sony is investing $345 million in image sensors

Sony Logo
Sony Corporation is spending $345 million to enhance its image sensors for future iPhones and iPads. Sony also makes cameras for other companies that build smartphones and tablets. The investment will ensure that your “selfies” will be much sharper.

Continue reading →

Sony’s PlayStation TV is only $99

Screen Shot 2014-06-10 at 8.57.27 AM
At E3, Sony announced that it was launching a $99 gaming and media box to the U.S., Canada, and Europe this fall. It is similar to the Amazon Fire TV or the Apple TV if it had game support. The Sony PlayStation TV debuted last year as a Japanese exclusive called the PS Vita TV.

Continue reading →

Sony launches its first exclusive PlayStation Network show called ‘Powers’

At E3, Sony has announced its first exclusive TV show for the PlayStation Network called “Powers.” The TV show will be about super heroes and is based on a comic book of the same name. The Powers show is being run by the comic book’s writer Brian Michael Bendis. The show is about two homicide detectives that investigate super hero deaths. One of the detectives used to have super powers. Sony is currently casting for the roles. People that have a PS3 or PS4 will be able to watch the first episode for free. PS Plus subscribers can watch the entire show for free.

Sony announces a white PlayStation 4 is coming September 9th

White PlayStation 4
At the E3 conference, Sony announced a white PlayStation 4 will be bundled with Destiny, a new shooter game from Bungie Studios starting September 9th. The white PlayStation 4 has the same specs as the original model along with a 500GB hard drive, a white controller, and 30 days of PlayStation Plus. The bundle will likely sell for at least $399. Destiny will also be available on other consoles like the PS3, Xbox One, and Xbox 360.

Sony announces world’s slimmest 5.3-inch phone: Xperia T3

Screen Shot 2014-06-03 at 11.01.33 PM
Sony has announced the Xperia T3 smartphone, which is touted as the “world’s slimmest 5.3-inch phone.” The Xperia T3 is 7mm thick and is made of durable stainless steel material. The 5.3-inch display has a 720p resolution and uses HD TRILUMINOS for sharp picture quality. The phone also has Mobile BRAVIA Engine 2 technology. The back of the phone is made of matte plastic with white, black, or purple color options.

Continue reading →

The Sony PS4 is already profitable

PlayStation 4 - PS4
This is good news for Sony. Sony has already recouped its hardware investment in the Sony PlayStation 4. Now Sony is looking at beating the profits it achieved with the PlayStation 2. The profit announcement was made by Sony president Kaz Hirai at a corporate strategy meeting.
Continue reading →