Sony Corporation is spending $345 million to enhance its image sensors for future iPhones and iPads. Sony also makes cameras for other companies that build smartphones and tablets. The investment will ensure that your “selfies” will be much sharper.
Sony Corporation Posts
At E3, Sony announced that it was launching a $99 gaming and media box to the U.S., Canada, and Europe this fall. It is similar to the Amazon Fire TV or the Apple TV if it had game support. The Sony PlayStation TV debuted last year as a Japanese exclusive called the PS Vita TV.
At E3, Sony has announced its first exclusive TV show for the PlayStation Network called “Powers.” The TV show will be about super heroes and is based on a comic book of the same name. The Powers show is being run by the comic book’s writer Brian Michael Bendis. The show is about two homicide detectives that investigate super hero deaths. One of the detectives used to have super powers. Sony is currently casting for the roles. People that have a PS3 or PS4 will be able to watch the first episode for free. PS Plus subscribers can watch the entire show for free.
At the E3 conference, Sony announced a white PlayStation 4 will be bundled with Destiny, a new shooter game from Bungie Studios starting September 9th. The white PlayStation 4 has the same specs as the original model along with a 500GB hard drive, a white controller, and 30 days of PlayStation Plus. The bundle will likely sell for at least $399. Destiny will also be available on other consoles like the PS3, Xbox One, and Xbox 360.
Sony has announced the Xperia T3 smartphone, which is touted as the “world’s slimmest 5.3-inch phone.” The Xperia T3 is 7mm thick and is made of durable stainless steel material. The 5.3-inch display has a 720p resolution and uses HD TRILUMINOS for sharp picture quality. The phone also has Mobile BRAVIA Engine 2 technology. The back of the phone is made of matte plastic with white, black, or purple color options.
This is good news for Sony. Sony has already recouped its hardware investment in the Sony PlayStation 4. Now Sony is looking at beating the profits it achieved with the PlayStation 2. The profit announcement was made by Sony president Kaz Hirai at a corporate strategy meeting.
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Sony has announced a new deal with Best Buy to launch a “shop-in-shop” showcase of 4K TVs, 4K cameras, and media players. The mini-stores are called “The Sony Experience at Best Buy.” Trained Sony Experienced Experts will be selected from Best Buy to work at the mini-stores.
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The Sony Xperia Z2 tablet is arriving in the U.S. and is now available for pre-order from the company’s web store. It will be going for sale on May 4th for $500.