Sparkfly is a mobile marketing technology company based in Atlanta, Georgia that has raised $2.5 million in funding. Sparkfly has a mobile marketing platform called SparkQuest that connects consumer deals to the merchant point-of-sale. Sparkfly’s technology allows consumers to get rewards at the merchant venues that they visit the most. SparkQuest has quest-like games built in to the platform. Sparkfly was founded in 2001 and has about 20 patents. [SFGate]