The Oregon Trail application on Facebook has been acquired by SpeedDate.com according to CNET. SpeedDate.com is planning to replace the Oregon Trail application. So if you’re a user of the Oregon Trail and you want to ford the river, you will actually end up looking for someone to date. What a twist!
“Next week, Oregon Trail’s name and functionality will be changed to SpeedDate. Data entered into the original app won’t be used anymore. Soon you’ll be able to try SpeedDate, the fastest way to meet new people, so stay tuned! P.S. If you want to opt out of this app, instructions can be found here,” stated a message sent to the Oregon Trail application users. Oregon Trail has about 12,000 monthly users and 574 fans.
Drastically changing an application is fair under Facebook’s platform app guidelines, but they are required to be honest and accurate about what an app does. SpeedDate will be providing ways to opt out of the service so they won’t be falsely making these users believe that they will actually be signing up for Oregon Trail.
There is another version of the Oregon Trail that was renamed the Northwest Trail after SGN acquired them. Northwest Trail has over 76,000 monthly active users and over 1,500 fans.
This is one of the most unique acquisitions that I’ve ever seen.