Tag Archives: Steamboat
FreeWheel Raises $16.8 Million From Steamboat, TBS, Battery Ventures, and Foundation Capital
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FreeWheel is a video advertising company that has raised $16.8 million in funding from Steamboat Ventures, Turner Broadcasting Systems (TBS), Battery Ventures, and Foundation Capital. The company has raised a total of $30 million. FreeWheel was founded by former employees at DoubleClick in 2007. The company works with marketers and publishers to manage video ad campaigns. FreeWheel’s platform can produce inventory forecast for live and on-demand content. Some of their clients include TBS, VEVO, MLB.com, and CBS. Two new agreements FreeWheel has made includes partnerships between Discovery Communications and ESPN Internet Ventures. [TechCrunch]
NBC Invests $2 Million Into Mobile Ad Company Greystripe
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Greystripe is a mobile advertising company that has recently raised $2 million from NBC’s Peacock Equity Fund. Peacock Equity Fund is a joint venture between GE and NBC Universal. This is Greystripe’s Series C round of funding. Greystripe now has about $17.6 in total venture funding.
Greystripe previously raised funding from Incubic Venture Capital, Steamboat Ventures, and Monitor Ventures. Greystripe will be powering the advertising on the applications for several media companies including Sci-Fi Channel, Bravo, and MSNBC.