StyleHaul Network Raises $6 Million

By Amit Chowdhry ● May 15, 2013

StyleHaul Network is a YouTube channel company that focuses on fashion and shopping that generates around 300 million video views per month. The company has raised $6 million in funding from European media company, RTL Group.

And StyleHaul previously raised $6.5 million from Bertelsmann’s Digital Media Investments. Bertelsmann also owns a majority stake in RTL. This means that StyleHaul has raised nearly $17 million total.

StyleHaul plans to use the funding to build out a base outside of the YouTube ecosystem. And StyleHaul is also trying to develop revenue streams that are not dependent on YouTube.

And StyleHaul is also developing a “shippable player” that will allow viewers to click on videos and purchase goods as they are on display. Plus StyleHaul is going to distribute other people’s programs like a Zoolander cartoon series from Ben Still’s Red Hour Digital, according to AllThingsD.