5 Ways CYA is Killing Digital Marketing
Digital marketing, including social media, video, interactive, augmented reality, installations, mobile and integrated TV campaigns will be much better off once marketing executives can get out of their own way. From approval by committee, to passing the buck, to CYA (cover your ass), marketing executives are slowing down and in some cases killing the growth of digital marketing. Sure, there are the shining examples we all know and rave about, but for every Old Spice Guy campaign that gets the green light, there are hundreds of other big ideas being suffocated into extinction by a slow-moving parade of politically correct executives that know they should pull the trigger but have to be careful the gun isn’t aimed squarely at them.