BlackBerry, the Canadian smartphone giant, has decided to part ways with T-Mobile at the end of April. The two companies will not be renewing their sales agreement at that time. BlackBerry CEO John Chen said that the strategies between the two companies are not “complementary.” He said that BlackBerry needs to act in the best interest of its customers.
T-Mobile USA Posts
AT&T has ended a promotion that paid $450 for T-Mobile customers to switch to their network. The program launched on January 3rd, which was a response to T-Mobile’s campaign to reward people to switch. The promotion ended January 31st and pointed out that it was a limited-time offer. AT&T still has other promotions such as a $100 discount for customers that want to add an additional line and there is lower pricing for some family plan customers. T-Mobile continues to offer discounts for contract customers that switch over from another network.
Tim Tebow is a free agent with the NFL that used to play quarterback for the Denver Broncos and the New York Jets. He is now working as a spokesperson for T-Mobile for their Super Bowl ads. These ads are about T-Mobile’s contract-free plans. See what T-Mobile did there? They took a player with no contract to talk about their plans that do not require contracts. Below are the two ads:
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One of the biggest nuisances of signing a contract with telecommunication carriers is dealing with the early termination fees (ETFs) involved with switching. However, T-Mobile is making is encouraging people to switch to them. T-Mobile will now cover your early termination fee if you switch to them. T-Mobile is also going to give people that switch to them an instant credit on old phones for up to $300.
Here’s an interesting story: AT&T attempted to buyout T-Mobile in 2011 for $39 billion. Government regulators blocked the deal so AT&T gave T-Mobile a break-up free and they continued to be bitter rivals. Fast forward to 2013 and now T-Mobile CEO John Legere (pictured above) is getting kicked out of AT&T’s CES party. Legere was named CEO of T-Mobile in September 2012 and has been driving T-Mobile’s unique “uncannier” plans.
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T-Mobile US CEO John Legere has been making bold moves with “Uncarrier” plans. This forced other carriers to make similar moves by offering a frequent device upgrade program. AT&T has announced that it is offering up to $450 in credits for customers for switching to them from T-Mobile. AT&T’s offering up to $250 for trading in their current smartphone as part of their usual trade-in plan and an additional $200 for transferring their wireless service to AT&T.
T-Mobile US Inc (NYSE:TMUS) is planning to use spectrum that they acquired from MetroPCS Communications to activated faster LTE services in several cities. One of the first cities to benefit from the increased spectrum is Dallas, Texas. The 10-by-10 LTE service will be pushed into 40 out of the top 50 markets by the end of the year. The company is also working on a service called 20-by-20, which doubles the 20MHz spectrum that is used by LTE networks and will be rolled out next year. The 20-by-20 service works on any LTE capable device.