Pulse2 Technology and Social Media News » Taboola http://pulse2.com Sun, 27 May 2012 19:13:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Video Recommendation Widget Company Taboola Raises $9 Million http://pulse2.com/2011/08/30/video-recommendation-widget-company-taboola-raises-9-million/ http://pulse2.com/2011/08/30/video-recommendation-widget-company-taboola-raises-9-million/#comments Tue, 30 Aug 2011 20:18:55 +0000 Amit Chowdhry http://pulse2.com/?p=50624 Continue reading →]]>
Taboola is a video recommendation widgets service that has raised $9 million in Series B funding. This round of funding was led by Crescent Point and Evergreen VC. Taboola has raised a total of $15 million thus far.

Taboola provides publishers with the ability to offer recommendations for any video platform that they use, such as Brightcove and Ooyala. Taboola has an algorithm called EngageRank, which does analytics and performance rankings of each video. Taboola has also hit 250 million recommendations per day across all of their partner websites.

[TechCrunch]

]]> http://pulse2.com/2011/08/30/video-recommendation-widget-company-taboola-raises-9-million/feed/ 0 Video Recommendation Platform, Taboola Raising $1.5 Million http://pulse2.com/2007/11/14/video-recommendation-platform-taboola-raising-15-million/ http://pulse2.com/2007/11/14/video-recommendation-platform-taboola-raising-15-million/#comments Thu, 15 Nov 2007 04:34:08 +0000 Amit Chowdhry http://pulse2.com/2007/11/14/video-recommendation-platform-taboola-raising-15-million/ Continue reading →]]> Taboola LogoTaboola is an up and coming video recommendation company.  The algorithm that Taboola uses to make recommendations takes into account a user’s video ratings, reviews, history, length of a video, and how much a video was watched by the user.  The Israeli startup company was officially announced their launch on NewTeeVee Live, San Francisco.

Some Taboola features are embedded on 5min [example].  Such a feature seems to be a proven model by looking at YouTube itself.  At the end of every YouTube video, an algorithm will determine what videos are related to the one that you are watching and use it as a suggestion.

Below is a screen shot of Taboola in action on 5min:
Taboola on 5min
Taboola was founded by Adam Singolda.  Prior to putting Taboola together, Singolda was a commander in the Israeli Defense Forces, a unit of the Israeli National Security Agency (I-NSA).  Tomorrow Taboola will be announcing that they have raised $1.5 million in funding from Evergreen Venture Partners.  Taboola is already listed as one of Evergreen Portfolio Companies under Software on their website.  Other companies in the portfolio for Evergreen include aniBoom, Appstream, and eGlue.

Information Source:
[1] TechCrunch: Taboola Lands $1.5 Million, Powers Video Discovery written by Nick Gonzalez

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