The Tap Tap Revenge franchise was started by Nate True and is published by Tapulous. Tap Tap Revenge was the most downloaded game on the Apple App Store in 2008. The game features tapping on different colored balls before moving from the top of the screen to the bottom. The colored balls are in sync with the song playing with the game. This concept is similar to the Guitar Hero and Rock Band franchise.
Electronic Arts Inc. (NASDAQ:ERTS) has already been successful on the App Store and now they are bringing their Rock Band franchise from gaming consoles to the Apple iPhone/iPod Touch. The game announcement was made at the CTIA conference.
The Rock Band iPhone application will have 15 songs and 5 more that can be unlocked as you progress in the World Tour. There will also be an option to buy additional tracks. The game will have single player, multiplayer over Bluetooth, and Facebook Connect integration.
All the instruments will work too. That means you can select the guitar, drums, bass, and vocals. No word yet on the release date, but it is expected to arrive within the next few weeks.
This morning in California, Steve Jobs appeared on stage at the Apple Rock and Roll event that was scheduled for today to discuss what some of the new Apple products coming up are.
Steve Jobs talked about how he received a liver transplant from a mid-20’s person that passed away in a car crash and that he wouldn’t be here without such generosity. He said that he hopes everyone can be generous and donate organs too. Jobs thanked the community for support, the Apple exec team, and Tim Cook.
Apple has sold over 30 million iPhones. There are over 75,000 applications in the App Store which have over 1.8 billion downloaded. That download count does not include updates. iTunes 9 will also have improved application management.
Jobs also announced a new iPhone operating system: version 3.1. In the App Store, there is now a Genius function too. iPhone OS 3.1 will be free and is available today.
Over 30,000 ringtones have been added. Ringtones will cost $1.29. These ringtones are from all four major labels.
iTunes: #1 music retailer in the country and available in 23 countries. iTunes 9 will be available today. Over 8.5 billion songs sold. Over 100 million accounts now on iTunes with valid credit cards.
Over 27 million libraries submitted for Genius features on iTunes. The Genius database is becoming smarter this way. Genius is being applied to create a new service called Genius Mixes. Genius Mixes is like a DJ that plays an endless mix of songs from your library that sound good together.
iTunes now has improved syncing. You can sync individual genres, artists, playlists, etc. Through iTunes 9, you can arrange the icons and applications of your iPhone or iPod Touch home screen and sync it the way you want it.
Home Sharing: You can sync songs, TV shows, etc. with up to 5 computers in your house.
The iTunes store has been cleaned up too. iTunes LP has been launched too. You can hear the music, photography, liner notes, essays, etc. that were available back in the day when LPs were popular.
In the music section there is an arrow that appears next to “buy.” In the buy section you can send wish lists to Twitter or Facebook. Jeff Robbins gave a demo of the new iTunes and iTunes Extras. iTunes Extras offers more interactive stuff for DVDs.
Steve Jobs introduced Phil Schiller who will discuss iPod sales. Over 220 million iPod sales thus far. The iPod controls 73.8% of the total portable music player market. Microsoft has 1.1%, Sandisk has 7.2%, and other has 17.9%. About 20 million iPod Touch devices have been sold.
Schiller pointed out that consumers really like to use iPod Touch devices like a pocket computer that actually fits in your computer. Then he showed a picture of a person trying to shove a netbook in their pocket, ripping it in the process.
Schiller also jabbed at the Sony PSP and Nintendo DS or not having an App Store or an iPod built in. The games for those consoles are expensive and there is no multi-touch user interface either. Schiller pointed out Xbox games are $30-$30 and DS games are $25-$35.
Some game developers will be called on stage. Ubisoft is the first. Ben Mattes, a producer of Assassin’s Creed is showed off the sequel of the game. In the sequel, you can put your own picture on a wanted poster using the iPhone camera.
Next on stage is Bart Decrem of Tapulous. Tapulous is introducing a new game called Riddim Ribbon. One of the songs in the game is Boom Boom Pow from The Black Eyed Peas.
Mark Hickey of Gameloft came on stage after Decrem and said that Gameloft received about 20 million downloads. Gameloft has about 35 games in the App Store. Hickey is giving a demo of their latest game called Nova. Nova looks intense. The frame rate looks to be as good as if you were playing Halo on the Xbox. While playing Nova, you can listen to your iPod music and the game even has multiplayer through WiFi and Bluetooth.
Travis Boatman of Electronic Arts is took the stage next. Boatman is showing off Madden NFL 2010. In the demo, Boatman had the 49ers playing the Steelers. After Boatman finished the demo, Schiller came back to the stage.
Schiller said that the iPod Touch is affordable at $229 and doesn’t require monthly fees. Now Apple is dropping that price from $229 of the iPod Touch to $199 for an 8GB. The 32GB will cost $299 and the 64GB will cost $399. The 64GB will also have OpenGL|ES support.
The iPod Classic price will cost $249 for a 160GB. The price of the 120GB used to be the same price. The iPod Shuffle will NOT be phased out. New Beats by Dr. Dre headphones will be released to control the iPod Shuffle. The thin-sized iPod Shuffle which does not have a screen will now have a voice that will tell you when the battery is full and when the airlock will be closed.
New colors for the iPod Shuffle will include pink, blue, silver, black, green. These will cost $59 for a 2GB and $79 for a 4GB.
“One More Thing” says Steve Jobs. An Apple Video camera called Flip.A 4GB Flip video camera will cost $149… wait scratch that. Every iPod Nano will have a speaker and a video camera built in. Flip video cameras are 10.9 cubic inches and the iPod Nano is 1.1 cubic inches points out Jobs. Jobs then showed off some of the video capabilities of the video camera built in to the Nano.
The new iPod Nano devices have a built in camera with 2.2″ display, colors available in glossy pink, purple, yellow, blue, green, red, and orange. 8GB will cost $149, 16GB for $179. iPods are “green” too and environmental-friendly too. Each iPod has Arsenic-free glass, BFR-free, mercury-free, PVC-free, and highly recyclable.
Norah Jones came on stage after Jobs to perform a song or two.
Tap Tap Revenge 2 has songs from Death Cab for Cutie, The Crystal Method, Daft Punk, Weezer, NiN, etc. iPhone company Tapulous, which is rumored to have management problems, has just received a ton of downloads for their applications. Tap Tap Revenge 2 is free, but has ads powered by AdMob. Tapulous CEO Bart Decrem said that they have gotten close to 500,000 downloads.
During the peak hours, Tap Tap Revenge 2 hit 30-50 installs per second. The game is very similar to Dance Dance Revolution. The first Tap Tap Revenge game was the most downloaded in 2008. Tap Tap Revenge has about 6 million users according to Decrem. That game had about 3 million users around December. Tapulous broke even in December and they’re hoping in the middle of the year that they’ll be in the positive. Tapulous has also raised around $3 million in funding so far.
Amit Chowdhry | September 24, 2008 | 969 views | Comments Categorized under Tapulous
Tapulous builds games for the Apple Inc. (NASDAQ:AAPL) iPhone and the Google Inc. (NASDAQ:GOOG) Android. The company is best known for creating applications: Tap Tap Revenge, Twinkle (a Twitter app), and Collage (photo sharing). After the company raised $1.8 million in funding and the new CEO Bart Decrem stepped in, several of the key employees have left.
The four key employees that left include: - Sean Heber, the company’s first employee - Tristan O’Tierney, a senior engineer and - Louie Mantia, designer - Mike Lee, Co-founder and Chief Architect
When Tapulous started, the company wanted to keep their applications fun with a sleek interface. But Decrem is going for more of a quantity over quality approach. With most of Tapulous’ employees gone, Decrem plans on making the Tapulous game studio go from indie to an application assembly line. The problem with doing so is risky because owners of Apple products prefer applications to be high-quality and aesthetic.
It’s unfortunate to see this happening after seeing the success of the original Tap Tap. TechCrunch noticed that Tap Tap is featured on a screen shot on Apple.com with the heading: “iPod touch. The funnest iPod ever.” Chris Ainsworth even made a video of his pet pigeon attempting to play Tap Tap.
Decrem will have to learn this the hard way in order to find out what Apple users like. He may release an application and it may or may not do well. If it doesn’t do well, then he will face a lot of pressure from the VCs that funded the company based on the quality of Tap Tap. Tapulous is funded by Andy Bechtolsheim, Marc Benioff, Jeff Clavier, Katrina Garnett, and Rajeev Motwani.
