Tata Docomo has unveiled a plan that charges on a pay-per-character basis.  The cost of each character would be only one-paise-per character.  There is 100 paise per rupee and an Indian rupee is the equivalent of 2 U.S. cents.  The plan is called Diet-SMS.  “The cost of any Diet-SMS will be only one paise per character used, thereby providing complete value to customers,” stated Tata Docomo in a press release.  The spaces in between words will not be charged.

Japanese telecommunications company NTT DoCoMo holds 26% market share in Tata Teleservices based in India.  Tata and DoCoMo have decided to merge their brands together to create a brand in India.  The new brand is called Tata DoCoMo and it will be a GSM service.  Tata DoCoMo will be launching in South India first and then gradually spread across the nation.  What this means is that we will most likely see a lot more high tech mobile phones leaving Japan and entering the Indian subcontinent.  Tata executives must be singing “Jai Ho” right now.

[via EngadgetMobile]