The “Get A Mac” ad campaign that was created for Apple by advertising agency TBWA\Media Arts Lab, starring Justin Long and John Hodgman “might be done.” The commercial features Justin Long representing the Mac and Hodgman representing a PC. In an interview with the AV Club, Justin Long said “You know, I think they might be done. In fact, I heard from John, I think they’re going to move on. I can’t say definitively, which is sad, because not only am I going to miss doing them, but also working with John.” [AV Club via BusinessInsider]

TBWA is the company behind a bus billboard that snows when being sent a text message. TBWA was also the company behind the Taco Bell chihuahua. One of TBWA’s biggest clients is Apple Inc. (NASDAQ:AAPL), whose account was managed by Lee Clow.

Clow will be stepping down today from day-to-day activities but he definitely left his mark with Apple as he leaves the company. Clow was behind the concepts for the Apple “1984″ commercial that aired during the Super Bowl in January 1984, the Think Different campaign in 1997, the silhouette iPod dancers, and the recent Mac vs. PC ads. Duncan Milner will be filling in for Clow as he is an executive creative director at Apple and previously worked for TBWA.

However Clow will remain on board at TBWA as the chief creative officer of the Media Arts Lab. Media Arts Lab was created in 2006 specifically to serve Apple as an agency that creates culture rather than just commercials.

The Tryvann Winter Park is a ski resort that is located in Norway.  Its about 15 minutes from Oslo.  There is a common misperception with the ski resort that when the weather in the city is calm, then the slopes may not be skiable.  However, the resort is located 500 meters above sea level so it could be raining in Oslo, but snowing in Tryvann.

To solve this problem, Tryvann asked their marketing agency TBWA/Oslo for a way to clear up this misconception. “That led to a simple but seemingly impossible idea. If we can’t take the people to the mountain, let’s take the mountain to the people,” stated Erik Heisholt, the creative director of TBWA/Oslo.

The agency decided to place several ads in the shelters of buses.  The ad would have a panel mounted on the sides so that people walking around the bus stand would see them too.  If it was snowing at the ski resort, the ad panels would display snow falling on the screen.  Inside each of the ads were electrical fans that create fake snow when turned on.  The switching device could be turned on with a text message from a cell phone.  Another text message could turn them off.

JCDecaux, a French outdoor company created the technology for the ads.  The ad campaign worked well for Tryvann because they saw an increase of visitors after the advertisements went up.

[via MediaLifeMag]