“We regret that the error was made, but no one’s security has been compromised,” stated New York Times spokeswoman Eileen Murphy. The e-mail that was sent out around 1:15PM said “Important information regarding your subscription” as the subject line. The company offered a special home delivery rate for subscribers that recently cancelled.

After adding a paywall in March, website traffic at The New York Times Company (NYSE:NYT) has dropped 24.4%. According to a spokeswoman at The New York Times, the numbers are better than their own internal predictions. Despite the drop in numbers, The New York Times was able to retain their unique user, pageview, and engagement rankings. “Our framework suggests that even if The New York Times loses 20% of its web traffic, it will need to add about 107k subscribers to break even,” stated Citi analyst Leo Kulp in a note to investors today. [AdAge]

Amazon.com, Inc. (NASDAQ:AMZN) has announced that The New York Times Company (NYSE:NYT) subscribers on the Kindle will be able to read news articles for no additional charge free. The New York Times recently said that they are limiting the number of articles to 20 per month before the user is required to pay. The Kindle subscription cost for the NYT is $19.99 per month. [TechCrunch]

The New York Times Company (NYSE:NYT) is in the top 100 of the most visited websites on the Internet. In an effort to capitalize on that, The NYT announced a new digital subscription plan (also known as a paywall). Starting March 28th, the New York Times will charge $15 per month for those who want to read more than 20 articles per month.

Freakonomics had been acquired and rolled in to The New York Times in 2007. Now the rogue economics blog founded by Steven Levitt and Stephen J. Dubner is spinning off from The New York Times again to launch a Freakonomics-branded multimedia venture starting next month. Below is an e-mail that Dubner sent out:

The New York Times has a series of videos called “Vows” about how couples met. Jena Friedman decided to make a parody video of “Vows” featuring a creepy guy by the name of Ted and a naive girl named Gracie. Check out the video below.

Betaworks is an incubator firm that is based in New York.  The incubator firm has raised $20 million in a second round of funding.  Betaworks primarily invests in web startup companies.  The firm was started by AOL veterans John Borthwick and Andrew Weisman.  So far Betaworks has made investments in about 24 companies including Bit.ly, TweetDeck, Twitterfeed, and Chartbeat.  The investment was led by Intel Capital.  RRE Ventures, Softbank, Founders Collective, AOL Ventures, DFJ Growth, and The New York Times also participated.  The last round of funding was $8 million. [GigaOm]

Martin Nisenholtz, the SVP of Digital Operations at The New York Times Company was speaking at the OMMA Global conference in New York City. Nisenholtz revealed that Twitter drives 10% of The New York Times’ traffic. The New York Times Twitter account has 1.8 million followers thus far and the number is growing at a rapid pace. This is “up from 0 a year ago,” according to Nisenholtz.

The interesting part about the traffic that The New York Times is getting from Twitter is that the micro-blogging company is not getting any money out of it. Twitter doesn’t have a revenue model as of right now. But given how much major news agencies are relying on the micro-blogging service, the company could eventually take advantage of their situation. Dave Morgan of Simul Media revealed the quote from Nisenholtz as shown in the above screen shot.