Pulse2 Technology and Social Media News » The Rubicon Project http://pulse2.com Sun, 27 May 2012 19:13:16 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 The Rubicon Project Acquires Fox Audience Network http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/ http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/#comments Mon, 01 Nov 2010 21:38:09 +0000 Amit Chowdhry http://pulse2.com/?p=37107 Continue reading →]]>
The Rubicon Project is an ad optimization company based in Los Angeles, California. The company has raised $18 million in funding and they acquired the Fox Audience Network (FAN). After this round of funding, it brings The Rubicon Project’s total funding to $60 million.

News Corporation will get a small stake in Rubicon as part of the deal too. A source with paidContent said that News Corp’s ownership is about 19.9%.

FAN was created by News Corporation to sell ads for MySpace and other third-party sites. Before selling FAN to The Rubicon Project, News Corp considered folding it to MySpace. Adam Bain, the guy who “founded” FAN is joining Twitter as the president of global revenues this past August.

About 100 FAN employees will be joining staff at The Rubicon Project in the areas of engineering and product. News Corp. participated in the $18 million round of funding in Rubicon. Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, Peacock Equity, and Jarl Mohn also participated.

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]]> http://pulse2.com/2010/11/01/the-rubicon-project-acquires-fox-audience-network/feed/ 0 Rubicon Project Receives $9 Million Series C From Peacock Equity, Clearstone, and Mayfield http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/ http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/#comments Sun, 27 Sep 2009 03:25:02 +0000 Amit Chowdhry http://pulse2.com/?p=20831 Continue reading →]]> Picture 4
The Rubicon Project is a Los Angeles, California based advertising-optimization start-up company co-founded by Frank Addante, Craig Roah, Duc Chau, and Julie Mattern. The company has just raised a $9 million Series C round of funding, putting them at a total of $43 million. The Series C investors include Peacock Equity, Clearstone Venture Partners, and Mayfield Fund.

Rubicon Project has about 1,300 clients which include Gannett, Salon, Washington Post, and Newsweek. They optimize over 15 billion ads per month across 300 advertising networks. Rubicon monetizes ad space that has been unsold by ad networks.

Earlier this month Rubicon Project acquired Others Online. The Others Online CEO and founder Jordan Mitchell became the VP of Data Intelligence at Rubicon as a result of the acquisition.

]]> http://pulse2.com/2009/09/26/rubicon-project-receives-9-million-series-c-from-peacock-equity-clearstone-and-mayfield/feed/ 1 Internet Advertising Company, The Rubicon Project Raises $6 Million Series A http://pulse2.com/2007/10/02/internet-advertising-company-the-rubicon-project-raises-6-million-series-a/ http://pulse2.com/2007/10/02/internet-advertising-company-the-rubicon-project-raises-6-million-series-a/#comments Tue, 02 Oct 2007 16:12:50 +0000 Amit Chowdhry http://pulse2.com/2007/10/02/internet-advertising-company-the-rubicon-project-raises-6-million-series-a/ Continue reading →]]> The Rubicon Project Logo“It takes a great team to build a great company. We have an outstanding execution team with solid fundamentals and high aspirations.”
-Frank Addante, CEO and Founder of the Rubicon Project

The Rubicon Project is a Los Angeles based Internet advertising technology company. The company announced that they raised $6 million in funding for its operations. The Rubicon Project is named after a river in Italy and also has an idiom that means a point of no return [Source: Rubicon Project-About].

The investors include Clearstone Venture Partners ($4 Million) and Square1Bank ($2 million). “It takes a great team to build a great company. We have an outstanding execution team with solid fundamentals and high aspirations. Clearstone’s philosophies, as an investment partner, makes for an ideal match,” stated Frank Addante, the CEO and Founder of The Rubicon Project. “Clearstone’s past successes with Overture on the advertising side and PayPal for automated billing systems translates perfectly with the markets that the Rubicon Project is aggressively pursuing.”

The Rubicon Project will launch in private beta on October 8, 2007. Individual Rubicon team profiles are available at: http://www.rubiconproject.com/team.html.

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