TidalTV, an online video provider similar to Joost, has raised $15 million. TitalTV’s chairman is Scott Ferber, a co-founder of Advertising.com. Its CEO, Mollie Spilman, was a top sales / marketing executive At advertising.com.

TidalTV’s platform will be web-based but it will also have the ability to be controlled by a remote. The company will focus on premium video content and shows. It will also provide some exclusive content.

The service seems less like an on-demand Internet video provider and more like a traditional television channel provider. I am not too sure if a company like this can succeed. Joost raised a ton of cash and their traction has nearly disappeared.