Tag Archives: Tiger Woods
General Motors Renews Detroit Tigers Fountain Sponsorship
General Motors has resumed a deal to sponsor the center field fountain at Comerica Park. General Motors had been sponsoring the fountain since 2001, but was unable to renew the sponsorship last year due to bankruptcy.
General Motors did not say how much they are spending to renew the fountain sponsorship. Recently GM had to cancel marketing deals with PGA golfer Tiger Woods, documentary moviemaker Ken Burns, the Academy Awards, and the Super Bowl.
Detroit Tigers owner Mike Ilitch kept the GM name on the fountain and also added Ford and Chrysler to show support for the three car companies. He could have made $1.5-$2 million for it, but kept the names on there anyway. Ilitch is the founder and owner of Little Caesars Pizza. [Detroit News]
Categories Comerica Park, General Motors, GM, Mike Ilitch, Tiger Woods
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4 Of The Funniest Tiger Woods Nike Ad Mixes [VIDEOS]
The Nike Ad for Tiger Woods’ return to golf hit over 1 million views on YouTube and other video websites in 24 hours. Many people thought that the ad was bizarre, but others found an opportunity. That opportunity is to take the commercial and remix it with other viral videos. Check out 4 of the funniest viral videos created using the Nike ad below.
1. Tiger Woods After Dentist
(more…)
Categories Lists, Tiger Woods
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The Tiger Woods Economy [INFOGRAPHIC]
Tiger Woods is back in the PGA this week, only 5 months after he was in the middle of one the biggest scandals. On November 25, 2009 The National Enquirer reported that Woods was having an affair with nightclub manager Rachel Uchitel. A day and a half later, Woods was in a car accident. Over a dozen of Woods’ mistresses started telling their story of their involvement with the golf player. This affected his sponsorship with companies such as AT&T, Gatorade, and Gillette. Now Tiger Woods is back and is changing the way that the golf economy works as a result. Below is an infographic created by Mint.com regarding The Tiger Woods Economy.
Budget Planner – Mint.com
Categories Infographics, Tiger Woods
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Tiger Woods Commercial Hits Close To 1 Million Views In 24 Hours [VIDEO]
Nike has aired a new Tiger Woods commercial. The commercial features Tiger Woods frowning with the background voice of his father Earl Woods. Earl is saying:
Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything.
The new ad has hit almost 1 million views in 24 hours. Currently the embedded YouTube video has well over 700,000 views.
Categories Tiger Woods, YouTube
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Professor: Tiger Woods Cost Shareholders Of Sponsors About $12 Billion [VIDEO]
Professor Christopher Knittel of University of California-Davis estimated the shifting of the company stock prices that moved relative to the broader market and a set of competitors during the time of the Tiger Woods scandal. It turns out that during the time from Tiger Woods’ accident to about the time of his indefinite leave of golf, there has been roughly a $12 billion cost to companies. Some of these companies include Nike, Accenture, Procter & Gamble, and Pepsi.
Below is a video of Knittel’s interview. What are your thoughts on these estimates? Leave a comment.
TAG Heuer Really Wants People To Know They Support Tiger Woods
Even though Accenture decided to completely abandon Tiger Woods amidst all of the controversy, TAG Heuer really wants people to know that they stand by him to a certain extent. This image is a thumbnail of a massive banner that the watch company put on their homepage. Clicking the image on the TagHeuer.com homepage links to a press release that the watch company sent out.
“The partnership with Tiger Woods will continue,” stated TAG Heuer President and CEO Jean-Christophe Babin in the press release, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.”
Categories Tag Heuer, Tiger Woods
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Accenture Cuts Off Golfer Tiger Woods
Accenture Plc (Public, NYSE:ACN) is the first corporate sponsor to cut off Tiger Woods because of the events that transpired over the last 2 weeks. Woods’ sponsors that are left include AT&T, EA Sports, Gatorade, Gillette, NetJets, Nike, TAG Heuer, Tatweer, TLC Laser Eye Centers, and Upper Deck.
Below is the full the press release:
NEW YORK – (Business Wire) Accenture (NYSE: ACN) today announced that it will not continue its sponsorship agreement with Tiger Woods.
For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family.
Accenture will continue to leverage its “High Performance Business” strategy and “High Performance Delivered” positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
Categories Accenture Plc, Tiger Woods
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Tiger Woods Text Messages Leak On The Net [TXTs]
Some of the text messages that Tiger Woods sent out to one of his eight mistresses Rachel Uchitel has been leaked on the Internet. Judging by the text messages, he sounds like an unhappy married man. Tiger is married to 29 year old former Swedish model Elin Nordegren.
Below are three text messages that Woods wrote:
1. “I know it’s brutal on you that you can’t be with me all the time,” wrote Woods to Uchitel in a text message, according to the New York Daily News. “I get it. It f—–g kills me, too. I finally found someone I connect with.”
2. Woods wrote that Uchitel is is “someone I have never found like this. Not even at home” in another text. And lastly
3. “I want you to lay next to me, lay on me or where ever you want to lay,” said Woods in a text message to Uchitel in a text message on November 9. “Why didn’t we find each other years ago. We wouldn’t be having this conversation.”
At the beginning of the year, Woods will be back in the golf course and get back to his professional life. Here’s a message to all politicians and athletes, if you decide to have an affair, do not leave a digital trail in the form of text messages. First it was former Detroit Kwame Kilpatrick and now it is the Tiger.
Categories Elin Nordegren, Rachel Uchitel, Tiger Woods
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“God Bless Tiger [Woods],” Says Yahoo! CEO Carol Bartz. Yahoo! Gets Traffic Boost From Tiger’s Downfall.
“God bless Tiger,” said Yahoo! CEO and President Carol Bartz during a talk at the UBS Media Conference earlier today. Yahoo! had a major increase in traffic due to the Tiger Woods controversy. Yahoo! Sports had an increase due to all the news, gossip, and the front page. Tiger Woods actually helped Yahoo! meet quarterly expectations. Bartz added that Yahoo! is focusing on improving revenue per search and maintaining their large audience. The company shows about 10 billion ads per day.
Categories Carol Bartz, Tiger Woods, Yahoo!
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AshleyMadison.com Offered $5 Million For Tiger To Be Their Spokesperson
AshleyMadison.com offered Tiger Woods $5 million to be their spokesperson. Clearly this was a publicity stunt by AshleyMadison since they know that Tiger would rather not advocate a service that encourages people to cheat on their partners. The offer would require Tiger Woods to do one ad for AshleyMadison.com per year.
Categories AshleyMadison.com, Tiger Woods
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