Multiply.com is a social network that claims that it has 6 million members. The site also claims that 1.25 million and thirteen thousand videos are added per day. Hence the name, Multiply. The number of members isn’t the only variable that has been multiplied on Multiply, but so did the amount of funding that it has received recently. VantagePoint Venture Partners, Point Judith Capital, and Transcosmos Investments have invested $16.6 million into the company as announced on VentureBeat today.

Multiply gained some traction when they first started in 2003, but has been overshadowed by other social network websites like Facebook, Friendster, and MySpace. Yet Multiply was able to retain a vast number of unique visitors: 10 million unique this past August (2 million in the U.S.) and is growing at 10% per month.

The key ingredient of Multiply’s user retention is its message boards. The message boards keeps users updated about when friends update blogs, distribute photos and videos, and other information. This is similar to Facebook’s news feeds. Multiply’s average age is around 35.

The return on investment made on YouTube’s funding through the acquisition definitely has whetted the appetite of investors. YouTube took in two rounds of funding from Sequoia Capital for a total of $11.5 million. So how come Brightcove, a lesser known Internet TV website is receiving such substantial funding? Brightcove started with $5.5 million and then received $16.2 million. Today, it was announced that Brightcove raised $59.5 million. This comes to a total of $81.2 million of total funding. The investors include Maverick Capital, The New York Times Company, Transcosmos Investments, Accel Partners, Allen & Company, America Online, General Catalyst Partners, The Hearst Corporation, IAC (InterActivCorp), and Brookside Capital.

“We think there’s a lot of opportunity outside the United States for Internet TV,” stated Adam Berrey, the VP President of Marketing of Brightcove. “We think this market will consolidate. It’s time for the leaders to emerge. This puts us in a good position.” Berrey didn’t mention what Brightcove is planning on doing for future plans, but according to TechCrunch, Brightcove did acquire metaStories on March 20, 2006. metaStories is a Seattle based company that has the tools that creates Flash content.

“Brightcove’s early success in partnering with media companies that are driving the transition of television and video distribution to the Internet puts the company in the right position as Internet TV takes off on a broader scale,” stated Jamie Kiggen, senior VP President of AllianceBernstein. “We’ve looked at many opportunities in this area and believe that Brightcove is well positioned for success in creating solutions that both media companies and consumers will embrace.”

With this new funding, Brightcove plans on growing the company and to provide Internet TV tools to media creators so that it would help them monetize as well as distribute their own videos. Brightcove is planning on launching ad revenue sharing soon.