Tag Archives: Transpera
Tremor Media Buys Mobile Video Ad Company Transpera
Tremor Media is acquiring mobile video ad company Transpera. Transpera allow users to distribute and monetize web videos on mobile phones. Transpera said that their ad platform provides the highest revenue per impression. Transpera raised $17.3 million in funding from Flybridge Capital Partners, Intel Capital, Labrador Ventures, JLA Ventures, Canaan Partners, RBC Venture Partners, BlackBerry Partners Fund, and First Round Capital. Tremor Media saw about 1 billion ad views in December.
Categories Transpera, Tremor Media
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SHOWTIME Launching An iPhone Application
Showtime, the subscription television channel owned by CBS has decided to launch an iPhone and iPod Touch application. The application was developed by Transpera.
“This year, by providing viewing access via iPhones and iPod Touch devices, Showtime continues to offer TV Academy members even more convenient opportunities to enjoy and consider Showtime original programming,” stated Richard Licata, EVP of Corporate Communications for SHOWTIME.
The application will be launched later this month. More details to follow when it becomes available on the App Store.
Categories Apple App Store, CBS, CBS Corp, CBS Corporation, SHOWTIME Inc., Transpera
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Transpera Rings In $8.25 Million Series B
Transpera is a mobile web video company that is based in Santa Monica, California. The company is led by Frank Barbieri, former President at Viva Vision and former Group Product Manager at Microsoft. Transpera has raised their second round of funding at $8.25 million from Flybridge Capital Partners, Intel Capital, and First Round Capital. Transpera also received debt financing from Silicon Valley Bank.
“Transpera is demonstrating true leadership in the mobile video market by building an ever-expanding network of premium content partners and delivering innovative, game-changing advertising opportunities,” stated Jeff Bussgang general partner at Flybridge Capital Partners. “We continue to be pleased with their progress in setting a new standard within the mobile video landscape.”
Transpera will be using the money for expanding their product line and service customers. Transpera already helps monetize video for AccuWeather, Associated Press, Break.com, Revision3, ManiaTV, Fox, MTV, etc.
Transpera has also hired Brian Monnin as Chief Product Officer. Monnin is former VP of Publishing Products as Brightcove.