Pulse2 Technology and Social Media News » Twitterfeed

Bitly Acquires Social Media Publishing Service Twitterfeed

Amit Chowdhry — Wed, 10 Aug 2011 04:16:17 +0000

Bitly has acquired social media publishing service Twitterfeed. I’m happy for Twitterfeed because Pulse2.com used them for publishing our blog posts to our Twitter account and it had worked out great. We had only recently switched to FeedBurner. The Bitly and Twitterfeed team are currently coming up with ways to combine their services to “make the social web a better place.”

“The publishing workflow provided by Twitterfeed constitutes a core part of the bitly ecosystem. Along with other products (such as SocialFlow and dlvr.it) that use bitly to share content and track engagement, Twitterfeed is both creating and consuming gobs of bitly data every day. Twitterfeed had over a million active users last month, and we look forward to empowering them with even more actionable insight from bitly data. We also look forward to bringing the enhanced sharing functionality of Twitterfeed directly to bitly.com, making it easier than ever to collect, organize, shorten and share links,” wrote Bitly CEO Peter Stern on the company blog.

Twitterfeed Adds Analytics Features

Amit Chowdhry — Sun, 21 Jun 2009 19:54:17 +0000

Twitterfeed was started by Mario Menti. Menti created Twitterfeed in London through the BBC developer program. The service converts a blog or website’s RSS feed into tweets. The tweet contains the title and a link to the article of an individual blog post or news story. About 170,000 publishers are converting 330,000+ feeds as of right now. Earlier this month, Betaworks and The Accelerator Group bought a majority stake in the Twitterfeed.

Twitterfeed is becoming so overused that Menti was having a hard time scaling the service. However Twitterfeed relaunched earlier this week in order to offer an analytics service. The analytics reports how much traffic a website is receiving through Twitter and how many people are clicking on short URLs. The new Twitterfeed analytics service also offers a side-by-side comparison of what Feedburner RSS is doing for them.

To create a Twitterfeed account, an OpenID account is needed, but now they are starting to accept Google, AOL, and Yahoo login capabilities. One of Twitterfeed’s biggest drawbacks is the length of time that is between RSS conversion to Twitter reporting. TechCrunch is reporting that in some cases, it takes Twitterfeed half an hour. That is way too long considering that Twitter prides itself on reporting real-time data.

Betaworks Takes Equity In Twitterfeed

Amit Chowdhry — Fri, 12 Jun 2009 19:49:02 +0000

Twitterfeed is a service that allows blogs and news agencies to syndicate their articles through Twitter. Twitterfeed is able to syndicate the articles using the RSS feed of the website and combine it with a URL shortening service. In some cases, using Twitter to syndicate articles is working better than RSS because of the speed difference.

Twitter is able to deliver news instantly. As a matter of fact, one of the most followed Twitter users is @BreakingNews. BreakingNews is generally able to deliver news much faster than 24/7 news agencies like CNN.

Twitterfeed has 170,000 users syndicating 300,000 feeds. Twitterfeed accounts for 10% of all the tweets that are sent out. This is why Betaworks and TAG have bought a majority stake in the service. Before the investment, Twitterfeed was merely a side project.

Analytics is one of the newest additional services made on Twitterfeed. The analytics helps track what is going on with the links that are sent out.

Betaworks is a previous investor in Summize, which was eventually purchased by Twitter itself. Other Twitter-related services that Betaworks invested in includes TweetDeck and Bit.ly.

Personally Pulse 2.0 uses Ingoal’s Twitter Updater to syndicate our stories. To follow our feed, check out http://twitter.com/pulse2/.

[via BusinessInsider]