V CAST has launched their own branded mobile application store. Many people using Android phones on Verizon may have already noticed the V CAST Apps tabs under the Android Market. V CAST Apps will supposedly be their own app store and may even compete directly with the Android Market.

The Verizon V Cast will be offered for $10 per month through the Android Market. V Cast for Android will have access to 230 full length shows over 40 programming providers. Full press release below.