Vitaly Borker operates a website called DecorMyEyes.com. The New York Times reported how Vitaly used negative publicity to increase his PageRank on Google. He would often threaten customers with physical and sexual assault. Out of anger, his customers would write negative reviews about him on forums. The increased incoming links would put DecorMyEyes.com at the top of Google for certain search results, thus converting more sales for Borker.

Vitaly Borker boasted about how his website was at the top of Google for certain search keywords. His business, DecorMyEyes.com, used negative publicity to get attention for his business. He threatened customers with sexual assault and physical assault so that they would complain about him on consumer review forums and websites. These incoming links powered his website to move him up on Google.com and increased his chances of selling products.

DecorMyEyes.com owner Vitaly Borker is one aggressive businessman and he used it for his advantage. Borker bullied his customers into leaving him tons of negative reviews on consumer review and watchdog websites. As more people linked to him, his business increased in Google rankings.