“In a few months, whenever someone thinks about buying diapers — in the same way they think about going to a Wal-Mart in the physical world — they will think about going to Walmart.com,” stated Walmart.com CEO Raul Vazquez. Walmart as a whole has gained market share due to a weak economy.

As part of the online inventory expansion, many personal consumer goods will be added. These goods include diapers, toothpaste, condoms, Tylenol medicine, and lipstick. About a year ago, Walmart.com listed these goods but did not allow people to buy it online. Website visitors could only find out which Walmart retail stores have these goods in stock.